There's a brand of microwave pizza in the UK called Chicago Town. They recently introduced a new slogan and I have naught a clue how nobody in the boardroom figured out the impications of it.
Their pizzas are really good though.

Their pizzas are really good though.
Dude actually improved after losing to his rival while the other didn't.
One actually put in the effort to catch them all and the other didn't.
One strived and the other is a consistent loser that has things handed to him.
If anything, Ash is the poorly written one from this.