Season passes as is are morally reprehensible, but putting them in Smash - a series that fans of are known to get extremely emotional about which characters do or don't get in and make conspiracy theories about why their (least) favourite is certainly (not) making it in - is an Activision-tier move, and would be even if the DLC wasn't used to promote Arms/3 Houses/Xenoblade, and more people need to speak out against it.