Game developers checking fan wikis for obscure characters in series they're working on is a win for everyone:
- devs get more source material to work with
- publishers and licensees get more faces to sell merchandise of
- casual fans get to see, for all they know, brand new characters
- hardcore fans get rewarded for their devotion to researching and preserving these characters' histories.
Of course, that’s pretty much the main reason people watch it but you know what I mean.
also I’m pretty sure half of the things they did in the show were just responding to what stranger things did lol