Maybe I've just been Smash-pilled for too long and anything that isn't like Smash feels special to me after taking the NASB pill, but there's something weirdly yet profoundly special to me about when games (particularly of the retro variety) and their marketing exist as two seperate entities, if that makes sense? In the sense of them being two seperate productions with little production overlap, in the sense of them having different music/character designs/aesthetics/e.t.c, and most importantly in the sense of the adverts fading into obscurity for only die-hards (and commercial connoisseurs) to find, while the game remains in the cultural conciousness.