I feel Sega failed to get the memo that the reason why Nintendo Directs worked was because they rarely if ever mentioned t-shirts/action figures/plushies/corporate tie-ins (not counting amiibo) and therefore didn't feel like an ad.
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Dracula: Done to Death movie
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Rocko's Modern Life: Popcorn Pandemonium (1993) pic.twitter.com/3J4TRFOcgq