THE GAMING MASCOT ALIGNMENT CHART
ROLE PURIST Character must be used to represent the company and/or promote products other than their own | ROLE NEUTRAL Character must be popular and inseparably associated with the IP holder | ROLE REBEL Character must be owned by the company | |
AESTHETIC PURIST Character must be cartoonish and aimed at a youth audience, and is prefered to be a non-human. | Sonic is Sega's mascot | Rayman is Ubisoft's mascot | Banjo & Kazooie are Microsoft's mascots |
AESTHETIC NEUTRAL Character can shoot for a young teen audience and have a more shonen or superhero-esque appearance and edgier humour or plotlines, but should still be fantastical in some way and somewhat lighthearted | Shantae is WayForward's mascot | Fox McCloud is Nintendo's mascot | Blasto is Sony's mascot |
AESTHETIC REBEL Character can be designed in any way, including realistic humans and adult subject matter | Kratos is Sony's mascot | Jill Valentine is Capcom's mascot | Alexandria Roivas is Nintendo's mascot |