I think that people younger than me (since I'm basically at the bare minimum age to have experienced and remembered its mainstream popularity) might think the Y2K aesthetic was just a niche thing that only existed on failed Apple products and Japan-exclusive Dreamcast games, but no - it was everywhere: supermarkets, insurance, movie review shows, educational websites, local ma & pa shops, government-funded TV channels, everyone was rocking the futuristic look in some form regardless of target demographic or futuristic-ness - it's incredible and unfortunate how it just all kinda disappeared.
I'm not ragging on the aesthetic guys for hyper-fixating on bubblegum pop music videos instead of laundry powder commercials mind you, I moreso just find it amusing how someone without proper context could mistake it for being much smaller than it was.