Flash news: Smash fans are impossible to satisfy and last reveals always will be disappointing for a lot of people. Not every character can be huge hardcore satisfiers and a lot of people liked World of Light.
There is no such thing as Ultimate Smash because no realistic development team can put every single thing fans want.
Look at my title on for Smashboards. I have been on here for Brawl and Wii U. I wasn't dissatisfied with either. This is the only one that has really made me sour. Brawl, IMO, did the best job on marketing, character roster, final game, etc. It had so much!!! Too bad the professional crowd whined so much about the gameplay.
Rocketjay8
I have been too hard on Isabella and I am sorry. I am sure she is fun to play and I am happy she made it for you. Frustrating to see some of the other characters not get a pep. Also the Single Player mode is making me less thrilled about the game.
Regarding the third-party argument, I would agree that there was challenges in the Brawl era but I think third-parties see it as a boon to have their characters in Smash now. The owners of Bethesda, Microsoft, and Ubisoft have all came out saying they would like characters from their franchises in Smash. I disagree that Banjo is being held up by the third-party as Microsoft's owner has come out and said he wouldn't mind having Banjo in Smash. I think that excuse was valid in Brawl era but not anymore. Sonic and Snake sold the idea to the rest of the video game community and adding icons like Megaman, Pacman, Cloud, and Ryu only blew it up further.
I feel like Sakurai really needs to consider at least Rayman after only giving him trophies in Smash 4. Also I don't understand how you can get a costume of Geno but not Geno himself from an IP perspective. (Frankly I do think Geno will be one of the five DLC).
However, if I was in charge of Smash and I wanted to sell games and generate hype, I would have gone after Masterchief from Halo. None of the third-party options would generate the buzz that Masterchief would generate and it would target an audience who likely doesn't even play Smash currently.