As of June 2018, the Switch has sold about 20 million units. Ultimate without DLC or any add-ons costs $60 USD and a rough equivalent in all other currencies. Ignoring the possibility that people (like myself) will buy a Switch just for Ultimate, and ignoring any profits to be made off of the resulting Switch Online memberships and DLC, that means there's 20 million people who can buy Ultimate.
If we assume that 80% of those people will at any point buy Ultimate (which isn't unreasonable at all considering previous Smash titles' success), then that's $960,000,000, or almost a billion dollars. Super Smash Bros Ultimate could be a billion-dollar game featuring plumbers, talking dogs, ten-year-old children who fight the universe and win, a guy who is both a pig and a Gerudo, a mythical dinosaur-ish thing, a balloon with eyeballs, and a crocodile.
Smash could make more money than Star Wars, and it'll do it with the cast of characters from your most recent LSD trip.
If we assume that 80% of those people will at any point buy Ultimate (which isn't unreasonable at all considering previous Smash titles' success), then that's $960,000,000, or almost a billion dollars. Super Smash Bros Ultimate could be a billion-dollar game featuring plumbers, talking dogs, ten-year-old children who fight the universe and win, a guy who is both a pig and a Gerudo, a mythical dinosaur-ish thing, a balloon with eyeballs, and a crocodile.
Smash could make more money than Star Wars, and it'll do it with the cast of characters from your most recent LSD trip.