Alright, got Artsy's comment right here.
"Sorry, but 100% (I'll concede that it's more like 95%) of this is reaching. =P none of this actually points to Shantae being in Smash. It's just a collection of coincidences and observations that can merely be construed to relate to smash but aren't inherently relevant. The only reason they were vocal during the smash ballot and not now is because there isn't a smash ballot for this game, so there's nothing to campaign for. But I get it. It's just for fun. Just.... don't get your hopes up. You'd only be setting yourself up for disappointment. Sorry if this is blunt, but I'm just being real. I like shantae a lot. I just don't see how any of this actually indicates that she's going to be in Smash. " Artsy Omni
While I would say that a lot of the Jammies Mode information is a bit reaching (not completely dismissable, but its tricky to use it to prove anything), the possibility of an NDA is possibly the strongest part of it, on top of the Shantae trademark coincidentally occurring very close to the roster finalization.
Ah, that comment.
Didn't we already discuss this earlier?
Either way, it's very apparent that they don't know WayForward at all.
This line of thinking may apply to your average corporate, greedy, predatory suits, like EA, Activsion and maybe Nintendo as well.
But WayForward was never like that.
They were always fan-oriented, replying to posts in a more personal, friendly manner, instead of posting your average PR-statements.
And they have attained a lot of goodwill, simply for NOT resorting to such shady practices.
For a fan-oriented company full of lovable, "nerdy" people to suddenly become silent and evasive like this...
Let's just say this won't go unnoticed by fans and will certainly raise a lot of eyebrows.
Long story short: Practices like the commenter suggested may be standard for AAA-companies like EA, Activision, etc.
But WayForward has gained good will and respect from people for NOT being like this, for being forthcoming and friendly towards their fans, happy to provide them with whatever answers they can.
And if WayForward would suddenly resort to the same shady practices, their reputation would be guaranteed to suffer from this...