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Geno was a pretty big request back in Brawl. His demand was almost as big (and potentially bigger) as the likes of Ridley and K. Rool. I wasn't active during Smash 4 speculation so I cannot speak to that but his presence during the speculation days in Brawl definately left a big footprint. He was one of the top requested characters in the polls for Brawl along with Ridley, K. Rool, Dedede, Diddy Kong and others.I'm not sure of the start in itself. It was probably a somewhat niche pick at the start, like a lot of other characters. In fact, you can go back to Smash 4 polls before the game, Geno is non existent there.
He got a massive boost, and certainly some bandwagoning, once Sakurai stated after Sm4sh launch that he had considered Geno as a fighter, but didn't in the end for I-don't-remember which reason.
Anyway, he was and still is a mostly American pick. He is nearly unknown in Europe (because of his game not launching there back in the day), and is known but clearly not the most requested in Japan.
Fatmanonice wrote a brilliant essay which you can read here. He covers how Geno was even requested as far back as Melee and talks about the likelihood of his chances this time around. I recommend anyone who doesn't understand the push for Geno to read this essay. If you can forfeit the time, it's a fun and enlightening read.
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