Greetings, Nintendo!
We are writing to you in regards to Major League Gaming's attempts to acquire the rights to stream video of their Super Smash Bros. Brawl tournaments.
While we understand that you prefer to market your products to a more casual audience--and there's nothing wrong with that--Nintendo in general, and Brawl in particular, has a notable tournament-going audience: MLG's tournaments each have had more than one hundred Brawl participants from all over the United States, and in addition, local "grassroots" tournaments see dozens of players every week.
Allowing MLG to stream video of their Brawl tournaments would be mutually beneficial to both companies as well as individual fans. MLG could generate more interest in their tournaments, because more people would be able to watch them; Nintendo could generate more interest in Brawl, as current players use the stream to get their friends interested; and fans of the game benefit as the size of the community grows.
As current players use the livestream to get more people to play Brawl, Brawl sales (which reached 1.4 million in the first week of the game's release) will see an increase. Not only that, but if and when a fourth Super Smash Bros. installment is released, those new Brawl fans will be far more likely to purchase it as well, causing what would already be massive sales to rise even higher. This, in turn, will increase the amount of viewers MLG's livestream will have once MLG adds the new game to its circuit (a near guarantee, as they have previously included Melee and currently include Brawl), causing the series to be hyped even further: a cycle that will be of great financial benefit to both MLG and Nintendo.
We, the Super Smash Bros. Brawl fandom, are highly appreciative of the excellent games you have designed, and want to see Nintendo and Major League Gaming come to an accord for the benefit of all involved. Please reconsider the merits of allowing MLG to stream their Brawl events, and meet with MLG representatives to discuss the terms by which this may be accomplished.
Best regards,
the Super Smash Bros. Brawl community
(not affiliated with Major League Gaming)