...I take that back.
-_-
C'mon, Bored. Think about what you just said for a second. First off, it takes PLENTY of talent to cover a song and cover it well. There's a certain amount of integrity that you have to maintain while putting your own indelible stamp on it. It's a very tricky process. I'm not speaking for Bieber as far as that goes, but I'm pretty sure there's more than one artist/band out there that has got their start from covering a song or two. And I'm not even talking about Youtube, either.
The talent to cover a song is miniscule compared to the talent in making your own songs, lyrics, etc. I commend their quality of play, but I'm really not all for using other people's popularity to make your own gain. It doesn't speak much to me in terms of creativity with your own music. Most artists spend over a year before they release an album due to the work they put in. Then you look at Sam Tsui, the guy has made money, television appearances, and among other things simply for making covers. Yeah due to his popularity, he is paying "royalties" to the record companies, but once again, if he isn't making original music, then to me, he's just advertising himself for the sake of getting more views via more covers. There just gets to a point where I'm like "enough is enough". There has to be a point where you need to stop "mooching" off of other people's fame to get your own.
Secondly, Bieber didn't really start any kind of "trend." Youtube has been a fount for that kind of talent-searching for
years. Same with Facebook's predecessor, Myspace. I can't think of any other good examples right now, but here's five examples on Youtube alone:
http://www.pastemagazine.com/blogs/lists/2010/06/-celebrities-who-started-on-youtube.html
Seriously? Bieber is the first youtube singer to become a pop icon. There has been an explosion of cover artists and singers since then on youtube.
At least the artists on Myspace tend to have their own music. Hell, Myspace even had their own record label to sign these artists. As far as talent searching goes, I'd rather be at PureVolume, where I know I can find artists for their own music and not someone else's. can even date those bands back to websites like Purevolume, where bands posted their own creations. Rarely ever did they get popular because of a "cover". They got popular, signed, and got through with their own music.
I would like to note that some of these artists got their start a few years before Bieber officially rose to prominence. Not after. They also covered songs as well (except for Sullivan and Bo), but again, these are just a handful of examples I dredged up. I'm sure if I looked a little harder I would find more "original" artists.
You do understand why these "cover" artists get their opportunities right? It's because they are covering main stream titles, so they are easier to find than say, that diamond in the rough ala Susan Boyle like. I can go to a website like Pure Volume and find 20-30 artists that make their own music, but are not as popular because no one knows about them, because they don't do any type of covers. Is it a smart business move to do covers? Oh yeah, definitely. That doesn't mean it's anywhere near as good as another product.
Finally, I would just like to address your last point (and pardon me if I sound like a douche for saying this): Who gives a flying **** if they use Youtube to nab sponsors? Do you know how hard it is to nail a legit sponsor through circumstance, Bored? It's practically auspiciously conditioned, man. Not everybody gets a fairytale meeting with an exec from a record company. It's even harder still to get a record deal in all of the mundane ways. ****, it's still difficult to get that kind of attention, even through Youtube. While I won't necessarily say it's a sign of progression in this field of recruitment, it is a sign of things changing. Youtube's a tool, and it's one that artists (prospective or not) should at least be savvy enough to utilize.
I didn't say they get the sponsors, I say that because they have those so many views, Youtube OFFERS them sponsorships. Again, this boils down to where I'd rather have a lesser known artist who makes their own music to be sponsored than some guy who decided to cover a song in order to get millions of views. Youtube is in it to make money, so they are gonna tag the guys who have a lot of views. Naturally, if I was a cover artist, I'd take that sponsorship, because as you said, it's a step towards getting that "fairytale meeting with an exec from a record company". Youtube sponsors them, then they are on the front page of youtube...another sponsor looks up top videos, sees random cover artist, thinks he's good, and offers him a way to make more money.
That's at least the part why I'm for this bill in regards to this category or discussion. It takes away from the artists that make their own music, and it lessens their chance to get that "fairytale meeting". If these cover artists want to go through the work of contacting a record company and asking permission to do a cover, then go ahead...but hey, I'd rather them go through a lengthy process before they can post up a cover of the next big song.