Honestly it feels like every leaked potential character is a red herring. Each and every one of them. What better way of staying hidden than hiding in plain sight?
In this day and age, what with how easy it is to leak information onto the internet, why wouldn't a big company that's trying to keep things secret for the purpose of excitement just throw out a list of both greatly desired, middling, and things no one's asked for in order to keep the real character secret? Just start pitching names left and right, tell people anything and everything so that should someone who actually knows what's going on has a moment of going rogue and leaks "official" information, no one would actually know if it's true or not, thus the secrecy is still kept.