Okay, now we have proof this is fake:
1. The odd disappearance of Bowser, Little Mac, Ike, Rosalina, Greninja, and Little Mac.
2. Link's name is not there when it should be a bit visible.
3. The weird number 3s near the bottom.
4. Little Mac and Megaman are randomly unlocked, with a "Y" with Purple clearly signifying Ridley to be also unlocked. It also looks VERY bad, and looks like a cluster of pixels than a portrait.
This is sooooo fake.
Dude. It's not so fake.
1) This is obviously a demo/beta test in the store. We don't know how that works. If anything this adds more legitmacy. A leak of this magnitude means that if it's fake, the faker is smart. He wouldnt fake unlocking more characters. As that would make it seem fake. Reverse psychology? Tough to explain but I think this supports it.
2. The Names are centralized and the text does not get larger depending on the size of the name. Look at Pit for example. If we got the same angle in a way where Pit was in the same spot as Link, we wouldn't see Pit's name either.
3) I think weird things like this support it more. Wouldnt a faker try to stick to the original formula? This could be stocks/CPU level. Changing it up is something Sakurai would do, which supports the leak.
4) I addressed most of this in 1. I personally dont care for Ridley's inclusion as Im not a huge Metroid fan. But I am almost sure he's in the game. With Sakurai obviously knowing of this community and wanting to please the fans (as seen in the Direct with Pseudo-Palutena/FD Stages), he obviously knows of the loudest of the smash fans, the Ridley supporters. Him not showing Ridley 100% in the direct just confirms his inclusion to me. Pixelation would occur when you point the camera closer to the tv. This, once again, adds more credibility to the leak.
I get the feeling you really hate this leak for some reason, you want it to be fake. I could go either way and am just presenting the facts. I don't care for it being real or fake. Just needed to show that your reasoning is invalid.