Looks like this post got buried, so I'll do my best to explain what makes Villager viable. I'm not necessarily the best to explain, but maybe others can elaborate.
Villager is a really annoying, zoning character. Lloid Rocket is a decent pressuring tool that Villager can use to cover his approaches. His FAir and BAir are obnoxious ways to make the opponent play Villager's game and disrupt their own. The shots don't do much damage but they go a long way, and all but the shortest characters can be hit with proper spacing. He has a good, if somewhat gimpable, recovery in Balloon Trip that allows him to recover from all but being sent off the screen. He's also generally strong in he air and in his offstage game. Normal Timber has nice KO potential and can ledge trap foes. Pocket is hilarious and can be really threatening in certain matchups, since the pocketed projectiles have a damage multiplier of 1.9.
A few of his custom specials give him even more versatility. Counter Timber produces a sapling that trips opponents, essentially a banana that can't move or be used by the foe for 15 seconds. In tree form, it attacks back if attacked. Villager loses kill lower but it's usually worth it for stage control. Pushy Lloid doesn't go nearly as far, but it's more resilient than the normal version of the move to projectiles and puts more pressure on the target's shield. Extreme Balloon Trip isn't quite as powerful a recovery as the normal version, but it's much safer and makes Villager hard to gimp (it also has good distance though). And for opponents that don't have anything to use Pocket on, Garden is an excellent option. It's got a decent-sized hitbox that deals 10%, plants a flower on the target's head, and has invincibility frames. It can also grab projectiles but the grab radius is smaller and there's no multiplier.
He has some notable weaknesses though. His tilts are all fairly unsafe on shield (max-range DTilt might be safe), and a lot of characters can jump out of the first hit of UTilt. His range is poor outside of projectiles, and his kill power is somewhat lacking. His ground speed is really bad (4th worst run speed). Probably the most obvious flaw is his terrible grab. I feel safe in saying it's the worst grab in the game. Its range is only slightly better than most normal grabs, but in all of its forms (standing, dash, pivot) the full animation takes at least a second if whiffed, and it won't even grab the foe if they're too close to Villager (because he uses a net lol).
Good use of reflectors can also make his day rough. FAir, BAir, FSmash, DA, Lloid Rocket, and Timber after he chops it down can all be blocked or used against Villager by using a reflector (I got an FSmash knocked back in my face by Ness's bat and also got hit by the bat itself; it did at least 50% I swear). His USmash can also be nullified but can't be redirected at Villager. I expect Palutena and Falco to be Villager's worst match-ups in the long run because of this. Palutena has to forgo Super Speed in order to use Reflect Barrier, but it's a worthy trade-off for how hard it shuts Villager down. All of his zoning tactics are rendered nearly useless and he has a very hard time approaching, compounded by the pushback of Reflect Barrier and Villager's terrible grab. Falco's kicked reflector provides similar problems, but it's not quite as bad to deal with since the vertical range isn't as good. I hear that one of his customs, Reflector Void, is even better, but I have no experience using it or fighting against it.
Personally I think Villager's viability will drop a little as people get accustomed to fighting him (Timber Counter will always remain a threat, though). You can't really camp him, but his bad range holds him back significantly. He's definitely one of the most frustrating characters to fight thanks to his unique moveset, and you have to be patient against him if you want to get in. I remember someone mentioning Samus not being a particularly dangerous opponent in Brawl but being really troublesome to fight thanks to her ranged moves, especially for the lower tiers. I think Villager is the same sort of character except at a higher level.
I wondered if that's what you meant. I can see the figure similarities but they definitely don't play anything alike. I was grasping at straws trying to find similarities there lol. I'd personally just use the term "model" if that's what you're referring to, not archetype, since an archetype is "the original pattern or model of which all things of the same type are representations or copies" (thanks Merriam-Webster). It's more of the "Brawler-Gunner-Swordfighter" sort of deal than model-based.