One of the coolest and most subtle instances I've seen of kids' media promoting anti-authority mentality was an old Dandy comic I had as a kid where they hid a joke in a contest's terms and conditions small print and said "see, always read the small print!". At the time I read it as just a dumb gag - which it is - but now I'm older I really appreciate that kind of message to know what you're getting into and pay attention to tiny, hidden things.
The point of marketing is to try and sell a product. No more no less. There’s no propaganda about it.
And there is so, so much more to modern smash than how people react to it. To say that’s the only point of it is ignorant of the time and hard work Sakurai and the Devs put into each game.