Destiny Smasher, I respect the views that you're professing, but some of the things that you said in your previous long post had some inexplicable logic gaps. . .and no matter how you (or anyone else) tries to rationalize Nintendo's decision, it still doesn't make sense.
Destiny Smasher said:
Should the name of their next console try to attract a riskier market of people who have a jaded view of them anyway, or attract a market where they know they can make more money and have support behind them?
Tough choice, eh? >_>
Nintendo has an established fanbase and marketshare in Japan. I think everybody agrees to that fact. However, Nintendo's choice
not to attract the so-called "riskier" market in the US/EU is oddly contradictory to their much-touted "blue ocean" strategy. They've said time and again that they want to attract new people that will eventually expand the demographic of gamers beyond the standard 13-24 male demographic. . .except by ignoring the US/EU and not trying to attract that market, they're missing out a huge portion of girls, women, elderly and other people that live in the US/EU that could satisfy Nintendo's "blue ocean" ambition.
It'd make sense for Nintendo to try to appeal to the US/EU market. After all, passively relying on the same market and fanbase (in Japan) is simply a stupid business move to make, while Sony and MS continue to expand their foothold in the US/EU. . .that's called stagnation, and I'd find it hard to believe that Nintendo executives would want that scenario to play out. That's why Nintendo is following blue ocean in the first place, to specifically expand its market share to different demographics--which would be
more incentive to appeal to the US/EU market, not
less.
Which is why I still can't understand why Nintendo would choose a name that would potentially give them a bad PR image in the US/EU market.
Destiny Smasher said:
Nintendo products are accepted greatly and selling well, so Nintendo can market them and reach success.
If people in America think Nintendo is stupid anyway, how the heck is having a fancy name or fancy commercials going to change that? It's not.
But in Japan, it will draw more in.
I'm not sure I follow. Isn't the whole point of marketing to make your product more appealing and more desirable to the targeted audience? Whether you admit it or not, ads
do work. . .people who aren't in the "core gamers" category will be sitting on the fence, as well as those people Nintendo hopes to attract that don't specifically qualify as gamers. By advertising their new console to these people, Nintendo could possibly attract a new household and thereby gain more revenue.
If all companies followed the kind of fatalistic approach to business that you described, then there'd be very little innovation and very little entry into the market. If Sony in Japan in the early 90's thought that "Oh crap, Nintendo holds the majority of the market share in Japan; our fancy name and commercials can't possibly hope to convert the Nintendo fanboys out there," then there'd be a much different videogame market now.
Point is, ignoring the US/EU market in any way, or failing to cater to their needs, or failing to devote a large portion of their advertising to the said regions, all amount to business suicide. . .it especially wouldn't make sense given that it flies directly against Nintendo's "blue ocean" strategy.
. . .I'm not trying to be argumentative Destiny Smasher, it's just that Nintendo's decision to name the console the "Wii" fails to make any sort of marketing sense. I'm running this thing over in my mind, and I can't think of any way to properly justify it. I have no problem with the name itself, btw, it's just that the logic behind naming the console as such eludes me.