Now
Captain Fun
moving on to what you were saying. I’m actually not saying that Square are masterful tacticians. I’m saying that Square is very strict about leaks. Are they like any other company and have some information slip through the cracks? Yes of course they are, however unlike other companies Square again is very strict about leaks. So when one does slip through they try very hard to keep it from spreading. As to your question what could they do if Erdrick was the one they wanted and got leaked. Well for starters they could not let Nintendo stoke the fires with allowing a former Smash employee post a picture of Kirby with an Erdrick shield that has the word brave.
Brave is just how yuusha gets translated. It's innocuous enough and it is almost certainly not a deliberate hint for Smash bros. It doesn't make sense for Nintendo to restrict a HAL employee's social media account like that. It makes even less sense for Square to step in and make them.
They could have spread other characters names more to try to cover their trail and confuse leakers.
How does this work? Does John SquareEnix gather interns around the water cooler and tell them that "Sephiroth is going to be in Smash but don't tell anyone" and just hope it circulates? Assuming that SE engages in this kind of disinformation, it would still take time to spread, and unsubstantiated rumors would likely die quickly, assuming they manage to circulate at all.
They could have asked Nintendo to remove the brave coding in Smash Ultimate sooner, instead of the eventual patch file that removed it.
Even if 'brave' actually is a SE character and SE knows that they go by that name in the game's files, pushing out an emergency patch to scrub their names from the games files after major news outlets already reported on it seems like a waste. For all we know, they are the reason they were removed from the 2.0 version.
There is a lot of stuff they could’ve done to damage control, but they didn’t do any of it. Which does not fit Square’s very careful patterns. It’s not that Square are supreme tacticians, fooling everyone with every game decision, it’s that they are extremely tight lipped about their games. That’s why Erdrick does not make sense to me, because we see no action from either Square or Nintendo in trying to minimize the leaks. Again it’s not like Square to just give up and embrace leaks, they usually try someway to reduce or at least cushion the damage.
I don't see any of this as embracing leaks. Often, there isn't anything for them to do about a leak or rumor other than refuse to comment on it. There's only so much that can be done.
Also Nintendo has shown to fool insiders before with the whole Metroid Prime trilogy and the Game Awards and most leakers not hearing about Joker at the Game Awards. So it’s not impossible that Nintendo and Square are on purpose leaking false intel and may explain why they are embracing the Erdrick leaks.
As far as I know, there is zero proof that MPT at TGA was deliberate misinformation by Nintendo.
Game Informer senior editor Imran Khan suggests that
MPT's absence was the result of MP4's development trouble and that the
collection had finished development a while ago. He also clarified that he had
never heard it specifically was going to be at TGA, just that it would be revealed in December. For whatever it's worth, Xenother also said that it wasn't leakbait.
To be honest, I don't think the whole Prime Trilogy thing makes sense as "leakbait." Joker didn't leak, and wouldn't have any bearing on Metroid, so the only result is blue-balled Metroid fans.
I don't know how any of this is going to pan out. Rumors turn out to be junk a lot of the time, and so could this one, but that doesn't necessarily mean that it's because there was bait involved.