I'll ask a question myself: what are your top 10 characters in Ultimate? Doesn't matter for what reason (mains, preference, etc.), and order/no order is up to you.
For me:
1.
2.
3.
4.
5.
6.
(
)
7.
8.
9.
10.
A good time to have literally 10 (11?) mains.
It's really hard to say, given I don't know how they play (which is the main thing I'm excited about outside of Smash speculation, but can't know... until then). So this is a very tentative list:
1.
(all of them back and no penalty--beautiful)
2.
3.
4.
5.
6.
(was never a fan of Link, but perhaps with his BOTW style I might like him)
7.
8.
(never played as Mewtwo, so it's one of the interesting aspects of everyone is here)
9.
10.
(can't tell if I'll like him until I play him, but he's the only newbie I have some interest in trying out)
The ones without a reason are simply because I liked playing them before but I haven't seen anything new to make me particularly interested other than I enjoy playing as them.
B-B-BUT IT WAS SUPPOSED TO BE FOR THE BIG FINALE!!! THEY
HAVE TO BE SAVING
[insert really popular smash want] FOR LAST! T-THERE'S NO OTHER WAY!
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People expect way too much or raise the bar way too high all the time. It's just expected.
Fans didn't raise the bar. Sakurai did by calling it Ultimate. I felt E3 was sufficient, but each Direct raised the expectations (and by extension the bar). There are these things called opinions, and people can have them--some of them are even different! I think that's great, but you do you.