Zivilyn Bane
Smash Master
Topic: Potential methods to increase tournament attendance.
Goal: Vastly increase tournament attendance over an short period of time
Purpose: To keep the melee community alive and growing, while simultaneously becoming a more mature and established community.
In other words: This is a rethink on the Amateur Bracket, and will base it's theory on one of the many lessons our small and young community can learn from the Grandfather of competitive gaming, Chess.
Seeking: The advice and opinion of the community on whether or not something like this could or would work. Please refrain from obvious trolling and if you're going to give your advice or opinion, please try to do so with some sort of logic as to why you think the way you do.
Warning: If you want to cut to the chase and read the proposal you can skip the Preface. However, if you really want some insight and education on WHY there is potential money in melee, read it.
Preface: Melee. It's a game I love and am very passionate about. However it's not the only hobby I love. I also love pro football, chess, movies, music, playing other video games, MMA, Starcraft: BW, and maybe a couple of others. When I look at my other areas of interest I see a lot of money. Fans are the source of cash for football, movies, music, game developers, MMA, and even Starcraft. So what about melee? There aren't really any fans clamoring to get seats for the next big smash tournament before they sell out. There's no merchandise. No advertisement. No sponsorships. Nothing. But what about Chess? Chess, Melee, and other board games or video games have one thing in common that sports do not; and that's that anybody can play. It's not like I can go out and play a game of football with the Packers. I can't exactly go fight Anderson Silva for money (not like I'd want to). But I sure can go enter the same melee tournament as Dr. PP, or enter a chess tournament that Hikaru Nakamura is going to. I'd even have the opportunity to play them. I played Mango at E52-2 during his reign as best smash player. I've played Grandmasters in chess before. The players are the one's who support the prizes and community. Chess just so happens to have a much much larger community. According to recent study there are over 605 million people worldwide that know how to play chess. That's nearly 10% of the worlds population! 285 million people play actively online. And the USCF (United States Chess Federation) alone has around 90,000 ACTIVE members. These are people that actually travel to, pay for, and compete in chess tournaments. Melee would be lucky to break 3,000 world wide. So why is it that so many people are willing to play chess? I personally spent 6 years playing tournament chess and after playing tournament melee off and on for 6 years, I can say that the melee community is much better, closer, and fun than chess will ever be. Well aside from the obvious or wrong answers like "chess has been around forever" or "chess has richer players" just try to remember that once upon a time chess, football, MMA, ect, ect all started out with a few guys passionate about their game/sport and wanted it to become something more than what it is, and never let it die. Even though there will always be doubters.
Proposal: Ok down to the meat and potatoes of this idea. Keep in mind the goal of this operation is to improve tournament attendance, and thus increase the money involved. To do this we will take a close look at Chess and find out why so many players compete and pay to play.
The first thing I want to do is talk about an annual chess tournament, the Las Vegas Open. This is a huge chess tournament that happens every year and is open to all players. Before we get in to it, you must know what elo ratings are. Elo ratings are numerical values given to players that track their skill level as opposed to the rest of the players in the world. If you've ever played chess online you've probably seen 'em. In the world of real chess (not online) they're actually extremely accurate. To the point where you could take two players from opposite sides of the country with similar ratings and expect them to split a ten game set 5-5. It's not guaranteed, but it's accurate. If you want to read more about how they work, there is a proposal to use elo ratings in melee and that can be found here. In my opinion there are so many reasons why it just won't work in melee (or at least not for several years) but we can still take adaptations from it and see if we can make other things work. Anyways, the way chess uses elo ratings to increase attendance and generate money via entry fees is to segregate players into divisions during tournaments and allow players of all skill levels to have the chance to win money. Lets take a look at the following prizes for a chess tournament.
Las Vegas Open 2011
OPEN U2200 U2000 U1800 U1600 U1400 U1200 UNR
1st $8,000 $4,500 $4,500 $4,500 $4,500 $2,500 $1,500 $600
2nd $4,000 $2,000 $2,000 $2,000 $2,000 $1,500 $900 $400
3rd $2,000 $1,000 $1,000 $1,000 $1,000 $1,000 $500 $200
4th $1,000 $750 $750 $750 $750 $500 $250 $150
5th $600 $500 $500 $500 $500 $300 $250 $150
6th $400 $350 $350 $350 $350 $300 $200
7th $400 $350 $350 $350 $350 $250 $200
8th $400 $350 $350 $350 $350 $250 $200
9th $400 $350 $350 $350 $350 $200 $200
10th $400 $350 $350 $350 $350 $200 $200
11th $200 $200 $200 $200 $200
12th $200 $200 $200 $200 $200
13th $200 $200 $200 $200 $200
14th $200 $200 $200 $200 $200
15th $200 $200 $200 $200 $200
U2500 $2,000
U2400 $1,500
U2300 $1,000
Plus score bonus: $50 in any division
Awarded on site only!
$2,000 bonus for perfect score in open!
Ok so we notice several things. They are divided into divisions. And the prize money is insane. That's a lot of prizes. It's $80,000 guaranteed. These are the entry fees:
Entry Fees $179 by 5/18, $199 by 6/8, $220 on site.
· $100 additional for adults rated under 2100 or juniors under 2000 in the Championship section.
· Re-entry $120, counts as 1/2 player for based-on count.
So basically a MINIMUM of $170 bucks to enter. Well, that's not the route I want to go with melee, or at least not in the next 20 years. What we notice though is that there is the potential for a newer chess player to win more money than a Grandmaster. Why is this? It seems dumb right? Well the fact is the noobs outnumber the GMs 1000 to 1. The prizes in this tournament are based off 850 paid entrees, and not a single one of those will be a Grandmaster. And the Las Vegas Open ALWAYS has the minimum number of entrees for their advertised prize pot.
So if not a single paid entrant will be a Grandmaster, does that mean not a single GM will enter? No, but we'll cover that a little later.
Melee obviously doesn't have an intricate and established elo system, so how are we going to get this to work? We aren't really, but an adaptation of this system might work. Because I'll tell you right now, 850 people wouldn't be going to the Las Vegas Open if it was just one big huge open division and only the top ten win prizes. In fact I could almost guarantee that NOT A SINGLE person would attend and pay $170 bucks just to win a payout that was determined by entrants. It's just too much money and without all the NOOBS going and trying to win money in the lower division, the experts, masters, and GMs wouldn't show up either.
So. For Melee, this is what I propose:
I propose that a national tournament have TWO separate divisions. A Pro bracket, and an Amateur bracket, both with prize money. The players simply have the choice of which bracket they want to enter.
Why wouldn't a pro just enter the amateur to win the money? Well it's simple. The Amateur bracket, while having the same or even higher entry fee, would have a much smaller prize pot. It will however be big enough to entice players that wouldn't otherwise win money to attend.
Here is an example.
Let's say we host a National Tournament with a guaranteed $3200 prize pot. With Pro and Amateur brackets that would run simultaneously. This isn't one of those "don't make it out of pools, play in ama bracket" things. Those don't work and are generally unfair to players that do make it out. See Pound 5.
Ok so the $3200 prize pot is entirely made up of entry fees and is based off 128 entrants. It's common practice in chess (and I've seen it in melee a few times) to say "GUARANTEED PRIZE FUND - $3200 based off 128 entrants, bonus for more." Well, the $3200 is based off a $25 entry fee, pretty common for a national. For this example we are using same entry fee for Amateur and Open. The players upon registration are openly allowed to chose which division they would like to enter. They MUST however keep in mind that no matter what distribution of players the two divisions get (example, 50% open 50% ama) the Open will recieve 75% of the prize fund. EVEN IF only 10 people entered the open and 118 entered the ama, 75% of the prizes would go to the open. This is what our prizes breakdown would look like:
$2400 - Open (prizes to top 5)
$800 - Amateur (prizes to top 5)
Open
1st-$960 (40%)
2nd-$600 (25%)
3rd-$360 (15%)
4th-$240 (10%)
5th-$120 (5%)
5th-$120 (5%)
Amateur
1st-$320 (40%)
2nd-$200 (25%)
3rd-$120 (15%)
4th-$80 (10%)
5th-$40 (5%)
5th-$40 (5%)
Does this seem reasonable? In my opinion, as long as the 3rd place finisher in the open is getting more than 1st in the ama, it has some grounds for balance. There usually is only a handful of players that can actually win money at a large tournament. Because of that I believe many people do not show up. However, with this system almost anybody can win money. Lets use Zhu as an example. He's a player that could opt for the Amateur bracket and win $320. Well he's obviously a pro and could take top three in the open. However the risk is higher. But for a player like Dr. PP. Would he take a chance on the amateur bracket? I would definitely think not. And if he did? I think even more players would be inclined to enter the open. However, there are still ways to prevent things like this from happening. But first, lets look at one more example.
In this example, we have the exact same tournament, only we give 85% of the entrees to the Open division with top 5 payout, and 15% of the entrees to the Ama division, with only top 3 payout.
$2720 - Open (prizes to top 5)
$480 - Amateur (prizes to top 3)
Open
1st - $1088
2nd - $680
3rd - $408
4th - $272
5th - $136
5th - $136
Amateur
1st - $240
2nd - $144
3rd - $96
In this scenario we see top 4 in the open winning more money than first in the amateur, which would be quite beneficial to deterring pros from entering the amateur.
Now remember earlier when I said at the Las Vegas Open there would not be a single paying Grandmaster? The reason for this is because large chess tournaments like that will generally give invites to certain players to attend. These are Grandmaster level players and THEY are the major draws of a tournament. For example, we run local monthlies here in Springfield. We normally have between 12 and 20 players. But if Dr. PP showed up at the May event, I wouldn't be surprised if we saw 40+ players. What if Dr. PP, M2K, Mango, HBox, and DaShizWiz showed up? Well we'd probably be looking at a National.
The point is for tournament organizers to consider VIP lists. These lists can be made by organizers and be full of as much bias as they want. It's important to remember though that if it's not necessary, it's a waste of money. So just listing your favorite players on the VIP list isn't going to benefit your tournament.
So for the National Tournament we used as an example earlier, we're going to give free entry to the open bracket to the following players:
Dr. PP
Mango
Mew2King
JMan
Armada
DaShizWiz
Darkrain
SilentSpectre
Lucky
IB
Axe
Wobbles
Hax
Amsah
Kage
Zhu
So, now we have Pro's getting in for free, and more money being distributed to lesser skilled players. Believe it or not but this actually does equal more entrants which equals more money. Our pros are more likely to attend with free entry fees, and opt for the pro bracket (they're not receiving free entry into the amateur bracket). Lots of players of mid tier levels wanting to go to play against the best and get better and this is the perfect opportunity to do so with so many pros going. Lots of lower tier players wanting to go to finally have a shot at winning some money. The 128 man bracket we discussed earlier might well have been a 64 man bracket with 56 entrants. Or maybe it might've been a 128 man bracket and now it's a 256 man bracket.
There are more options at the TOs disposal as well. They could have an event and charge $25 for the amateur bracket and $15 for the pro bracket. They could take a poll to decide the 10 VIP players. They could charge even higher entry fees to pros attempting to enter the amateur bracket. Just a few thoughts.
Even More: There are many other ways to attract larger audiences while making more money. Some of these things are so commonplace in other communities and professional environments I'm surprised melee doesn't take advantage of them more often. Lets take a look:
-Raffles. At the registration table, have optional raffle tickets for purchase. Get a T-Shirt signed by all the pros in attendance. Front some cash for a few "swag" type prizes like micro SD cards, games, or gift cards. Have the pros sign a gamecube. You'd be surprised how many mid level and noob players would actually covet something like Mango's autograph. Charge $1-$5 for them as optional add ons to entry or include them in entry fees.
-Merchandise. I know Genesis 2 is going to have T-Shirts. What a great idea. They should raffle one with some autographs on it. T-Shirts are commemorative souvenirs that people will pay money for to increase prize money or help pay for venue fees.
-Special prizes. Notice in the Las Vegas Open table up above there are prizes in the Open for U2500 or $50 to players that get even scores? I've been to chess tournaments that offer prizes to "biggest upset" or "best game." After the tournament have players vote on a poll what the best match played was and award the players with something. SMYM12 did a really nice Top 10 Plays from their videos.
-Do a lottery. Just pick a random player to win $20 bucks or their entry fee back.
-During side events, registration, or other open time sit somebody like Mew2King at a table with a sign that says "$1 to play. Get $5 if you win." And just watch the players line up to pay $1 to play Mew2King in one set.
-Sales booth/tent. Most chess tournaments have a "store" where you can go buy chess boards, clocks, score books, books, videos, software, ect. Set up a table and have someone run it and sell melee discs, controllers, memory cards, gamecubes, memorabilia, ect. This stuff WILL SELL and there is plenty of profit in it.
These are all things that might seem like they would cost more money but in the big picture just end up increasing attendance and cash flow. Pros would win more money. The community would grow and expand and mature. These are all things that the Chess playing community practice and use to great effect and wouldn't be that hard for our community to emulate.
What do you guys think? Can any of this work? Was it too long to read? Are there any TOs willing to try any of this? Please post up with thoughts and comments and lets all collaborate more ways to grow our community and who knows? Maybe in 100 years people will still be playing it! I'm sure nobody thought they'd still be playing chess 2 thousand years ago, huh?
Links:
http://www.vegaschessfestival.com/natlopen/sections.php
http://vegaschessfestival.com/
http://www.vegaschessfestival.com/natlopen/prizes.php
http://www.kenilworthchessclub.org/kenilworthian/2007/02/how-many-chessplayers.html
Goal: Vastly increase tournament attendance over an short period of time
Purpose: To keep the melee community alive and growing, while simultaneously becoming a more mature and established community.
In other words: This is a rethink on the Amateur Bracket, and will base it's theory on one of the many lessons our small and young community can learn from the Grandfather of competitive gaming, Chess.
Seeking: The advice and opinion of the community on whether or not something like this could or would work. Please refrain from obvious trolling and if you're going to give your advice or opinion, please try to do so with some sort of logic as to why you think the way you do.
Warning: If you want to cut to the chase and read the proposal you can skip the Preface. However, if you really want some insight and education on WHY there is potential money in melee, read it.
Preface: Melee. It's a game I love and am very passionate about. However it's not the only hobby I love. I also love pro football, chess, movies, music, playing other video games, MMA, Starcraft: BW, and maybe a couple of others. When I look at my other areas of interest I see a lot of money. Fans are the source of cash for football, movies, music, game developers, MMA, and even Starcraft. So what about melee? There aren't really any fans clamoring to get seats for the next big smash tournament before they sell out. There's no merchandise. No advertisement. No sponsorships. Nothing. But what about Chess? Chess, Melee, and other board games or video games have one thing in common that sports do not; and that's that anybody can play. It's not like I can go out and play a game of football with the Packers. I can't exactly go fight Anderson Silva for money (not like I'd want to). But I sure can go enter the same melee tournament as Dr. PP, or enter a chess tournament that Hikaru Nakamura is going to. I'd even have the opportunity to play them. I played Mango at E52-2 during his reign as best smash player. I've played Grandmasters in chess before. The players are the one's who support the prizes and community. Chess just so happens to have a much much larger community. According to recent study there are over 605 million people worldwide that know how to play chess. That's nearly 10% of the worlds population! 285 million people play actively online. And the USCF (United States Chess Federation) alone has around 90,000 ACTIVE members. These are people that actually travel to, pay for, and compete in chess tournaments. Melee would be lucky to break 3,000 world wide. So why is it that so many people are willing to play chess? I personally spent 6 years playing tournament chess and after playing tournament melee off and on for 6 years, I can say that the melee community is much better, closer, and fun than chess will ever be. Well aside from the obvious or wrong answers like "chess has been around forever" or "chess has richer players" just try to remember that once upon a time chess, football, MMA, ect, ect all started out with a few guys passionate about their game/sport and wanted it to become something more than what it is, and never let it die. Even though there will always be doubters.
Proposal: Ok down to the meat and potatoes of this idea. Keep in mind the goal of this operation is to improve tournament attendance, and thus increase the money involved. To do this we will take a close look at Chess and find out why so many players compete and pay to play.
The first thing I want to do is talk about an annual chess tournament, the Las Vegas Open. This is a huge chess tournament that happens every year and is open to all players. Before we get in to it, you must know what elo ratings are. Elo ratings are numerical values given to players that track their skill level as opposed to the rest of the players in the world. If you've ever played chess online you've probably seen 'em. In the world of real chess (not online) they're actually extremely accurate. To the point where you could take two players from opposite sides of the country with similar ratings and expect them to split a ten game set 5-5. It's not guaranteed, but it's accurate. If you want to read more about how they work, there is a proposal to use elo ratings in melee and that can be found here. In my opinion there are so many reasons why it just won't work in melee (or at least not for several years) but we can still take adaptations from it and see if we can make other things work. Anyways, the way chess uses elo ratings to increase attendance and generate money via entry fees is to segregate players into divisions during tournaments and allow players of all skill levels to have the chance to win money. Lets take a look at the following prizes for a chess tournament.
Las Vegas Open 2011
1st $8,000 $4,500 $4,500 $4,500 $4,500 $2,500 $1,500 $600
2nd $4,000 $2,000 $2,000 $2,000 $2,000 $1,500 $900 $400
3rd $2,000 $1,000 $1,000 $1,000 $1,000 $1,000 $500 $200
4th $1,000 $750 $750 $750 $750 $500 $250 $150
5th $600 $500 $500 $500 $500 $300 $250 $150
6th $400 $350 $350 $350 $350 $300 $200
7th $400 $350 $350 $350 $350 $250 $200
8th $400 $350 $350 $350 $350 $250 $200
9th $400 $350 $350 $350 $350 $200 $200
10th $400 $350 $350 $350 $350 $200 $200
11th $200 $200 $200 $200 $200
12th $200 $200 $200 $200 $200
13th $200 $200 $200 $200 $200
14th $200 $200 $200 $200 $200
15th $200 $200 $200 $200 $200
U2500 $2,000
U2400 $1,500
U2300 $1,000
Plus score bonus: $50 in any division
Awarded on site only!
$2,000 bonus for perfect score in open!
Entry Fees $179 by 5/18, $199 by 6/8, $220 on site.
· $100 additional for adults rated under 2100 or juniors under 2000 in the Championship section.
· Re-entry $120, counts as 1/2 player for based-on count.
So basically a MINIMUM of $170 bucks to enter. Well, that's not the route I want to go with melee, or at least not in the next 20 years. What we notice though is that there is the potential for a newer chess player to win more money than a Grandmaster. Why is this? It seems dumb right? Well the fact is the noobs outnumber the GMs 1000 to 1. The prizes in this tournament are based off 850 paid entrees, and not a single one of those will be a Grandmaster. And the Las Vegas Open ALWAYS has the minimum number of entrees for their advertised prize pot.
So if not a single paid entrant will be a Grandmaster, does that mean not a single GM will enter? No, but we'll cover that a little later.
Melee obviously doesn't have an intricate and established elo system, so how are we going to get this to work? We aren't really, but an adaptation of this system might work. Because I'll tell you right now, 850 people wouldn't be going to the Las Vegas Open if it was just one big huge open division and only the top ten win prizes. In fact I could almost guarantee that NOT A SINGLE person would attend and pay $170 bucks just to win a payout that was determined by entrants. It's just too much money and without all the NOOBS going and trying to win money in the lower division, the experts, masters, and GMs wouldn't show up either.
So. For Melee, this is what I propose:
I propose that a national tournament have TWO separate divisions. A Pro bracket, and an Amateur bracket, both with prize money. The players simply have the choice of which bracket they want to enter.
Why wouldn't a pro just enter the amateur to win the money? Well it's simple. The Amateur bracket, while having the same or even higher entry fee, would have a much smaller prize pot. It will however be big enough to entice players that wouldn't otherwise win money to attend.
Here is an example.
Let's say we host a National Tournament with a guaranteed $3200 prize pot. With Pro and Amateur brackets that would run simultaneously. This isn't one of those "don't make it out of pools, play in ama bracket" things. Those don't work and are generally unfair to players that do make it out. See Pound 5.
Ok so the $3200 prize pot is entirely made up of entry fees and is based off 128 entrants. It's common practice in chess (and I've seen it in melee a few times) to say "GUARANTEED PRIZE FUND - $3200 based off 128 entrants, bonus for more." Well, the $3200 is based off a $25 entry fee, pretty common for a national. For this example we are using same entry fee for Amateur and Open. The players upon registration are openly allowed to chose which division they would like to enter. They MUST however keep in mind that no matter what distribution of players the two divisions get (example, 50% open 50% ama) the Open will recieve 75% of the prize fund. EVEN IF only 10 people entered the open and 118 entered the ama, 75% of the prizes would go to the open. This is what our prizes breakdown would look like:
$2400 - Open (prizes to top 5)
$800 - Amateur (prizes to top 5)
Open
1st-$960 (40%)
2nd-$600 (25%)
3rd-$360 (15%)
4th-$240 (10%)
5th-$120 (5%)
5th-$120 (5%)
Amateur
1st-$320 (40%)
2nd-$200 (25%)
3rd-$120 (15%)
4th-$80 (10%)
5th-$40 (5%)
5th-$40 (5%)
Does this seem reasonable? In my opinion, as long as the 3rd place finisher in the open is getting more than 1st in the ama, it has some grounds for balance. There usually is only a handful of players that can actually win money at a large tournament. Because of that I believe many people do not show up. However, with this system almost anybody can win money. Lets use Zhu as an example. He's a player that could opt for the Amateur bracket and win $320. Well he's obviously a pro and could take top three in the open. However the risk is higher. But for a player like Dr. PP. Would he take a chance on the amateur bracket? I would definitely think not. And if he did? I think even more players would be inclined to enter the open. However, there are still ways to prevent things like this from happening. But first, lets look at one more example.
In this example, we have the exact same tournament, only we give 85% of the entrees to the Open division with top 5 payout, and 15% of the entrees to the Ama division, with only top 3 payout.
$2720 - Open (prizes to top 5)
$480 - Amateur (prizes to top 3)
Open
1st - $1088
2nd - $680
3rd - $408
4th - $272
5th - $136
5th - $136
Amateur
1st - $240
2nd - $144
3rd - $96
In this scenario we see top 4 in the open winning more money than first in the amateur, which would be quite beneficial to deterring pros from entering the amateur.
Now remember earlier when I said at the Las Vegas Open there would not be a single paying Grandmaster? The reason for this is because large chess tournaments like that will generally give invites to certain players to attend. These are Grandmaster level players and THEY are the major draws of a tournament. For example, we run local monthlies here in Springfield. We normally have between 12 and 20 players. But if Dr. PP showed up at the May event, I wouldn't be surprised if we saw 40+ players. What if Dr. PP, M2K, Mango, HBox, and DaShizWiz showed up? Well we'd probably be looking at a National.
The point is for tournament organizers to consider VIP lists. These lists can be made by organizers and be full of as much bias as they want. It's important to remember though that if it's not necessary, it's a waste of money. So just listing your favorite players on the VIP list isn't going to benefit your tournament.
So for the National Tournament we used as an example earlier, we're going to give free entry to the open bracket to the following players:
Dr. PP
Mango
Mew2King
JMan
Armada
DaShizWiz
Darkrain
SilentSpectre
Lucky
IB
Axe
Wobbles
Hax
Amsah
Kage
Zhu
So, now we have Pro's getting in for free, and more money being distributed to lesser skilled players. Believe it or not but this actually does equal more entrants which equals more money. Our pros are more likely to attend with free entry fees, and opt for the pro bracket (they're not receiving free entry into the amateur bracket). Lots of players of mid tier levels wanting to go to play against the best and get better and this is the perfect opportunity to do so with so many pros going. Lots of lower tier players wanting to go to finally have a shot at winning some money. The 128 man bracket we discussed earlier might well have been a 64 man bracket with 56 entrants. Or maybe it might've been a 128 man bracket and now it's a 256 man bracket.
There are more options at the TOs disposal as well. They could have an event and charge $25 for the amateur bracket and $15 for the pro bracket. They could take a poll to decide the 10 VIP players. They could charge even higher entry fees to pros attempting to enter the amateur bracket. Just a few thoughts.
Even More: There are many other ways to attract larger audiences while making more money. Some of these things are so commonplace in other communities and professional environments I'm surprised melee doesn't take advantage of them more often. Lets take a look:
-Raffles. At the registration table, have optional raffle tickets for purchase. Get a T-Shirt signed by all the pros in attendance. Front some cash for a few "swag" type prizes like micro SD cards, games, or gift cards. Have the pros sign a gamecube. You'd be surprised how many mid level and noob players would actually covet something like Mango's autograph. Charge $1-$5 for them as optional add ons to entry or include them in entry fees.
-Merchandise. I know Genesis 2 is going to have T-Shirts. What a great idea. They should raffle one with some autographs on it. T-Shirts are commemorative souvenirs that people will pay money for to increase prize money or help pay for venue fees.
-Special prizes. Notice in the Las Vegas Open table up above there are prizes in the Open for U2500 or $50 to players that get even scores? I've been to chess tournaments that offer prizes to "biggest upset" or "best game." After the tournament have players vote on a poll what the best match played was and award the players with something. SMYM12 did a really nice Top 10 Plays from their videos.
-Do a lottery. Just pick a random player to win $20 bucks or their entry fee back.
-During side events, registration, or other open time sit somebody like Mew2King at a table with a sign that says "$1 to play. Get $5 if you win." And just watch the players line up to pay $1 to play Mew2King in one set.
-Sales booth/tent. Most chess tournaments have a "store" where you can go buy chess boards, clocks, score books, books, videos, software, ect. Set up a table and have someone run it and sell melee discs, controllers, memory cards, gamecubes, memorabilia, ect. This stuff WILL SELL and there is plenty of profit in it.
These are all things that might seem like they would cost more money but in the big picture just end up increasing attendance and cash flow. Pros would win more money. The community would grow and expand and mature. These are all things that the Chess playing community practice and use to great effect and wouldn't be that hard for our community to emulate.
What do you guys think? Can any of this work? Was it too long to read? Are there any TOs willing to try any of this? Please post up with thoughts and comments and lets all collaborate more ways to grow our community and who knows? Maybe in 100 years people will still be playing it! I'm sure nobody thought they'd still be playing chess 2 thousand years ago, huh?
Links:
http://www.vegaschessfestival.com/natlopen/sections.php
http://vegaschessfestival.com/
http://www.vegaschessfestival.com/natlopen/prizes.php
http://www.kenilworthchessclub.org/kenilworthian/2007/02/how-many-chessplayers.html