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Keep in mind that Master Chief's inclusion would be fanservice as well - maybe not to you or me (I've played a bit of Halo, but I'd prefer Banjo and Kazooie), but to millions of Halo fans out there. Having the opportunity to pit Master Chief against some of gaming's giants might convince people to look into Smash Ultimate and a Switch (I'm sure it worked for Metal Gear Solid or Final Fantasy 7 fans), just like making it so Banjo and Kazooie being back on a Nintendo console would encourage people to get the fighter's pass if they're on the fence, or how adding Steve from Minecraft would draw in fans of that game.I totally agree on all points. When you consider the loyalty and affection the Nintendo fans have given Geno and B&K all these years (DECADES FOR FECK'S SAKE), putting in Master Chief kinda comes off as a cheap political move on Nintendo's part to gain favor with a former rival or possibly grease the wheels for third-party switch ports. Or maybe Microsoft simply offered Nintendo (insert absurd amount of money here) just to throw in their poster boy for some head-line advertisement. Regardless, we need to remember that the prospect of Master Chief is still hearsay at this point, so until we get an official reveal, it's important to keep things in the proper perspective. Time will tell us whether the Nintendo execs decided to appeal to fan service or whether their picks were truly for the sake of promotion and to bring in previously uninterested gamers.
The three apparent frontrunners for a potential Microsoft character all have their appeal, and none of them seem like they'd purely be added for promotional reasons - it would probably be a mix between that and fanservice.
Geno seems to be in a similar boat as Banjo and Kazooie - his inclusion might not encourage people to buy a brand new console, as fans of Geno are likely already Nintendo fans. However, it would definitely get people to buy the DLC, given how long he's been requested for. (it's been pretty consistent since Brawl, at least)
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