Exactly. I honestly don't care who the information comes from as long as it comes sooner than later. To be honest, this radio silence BS on the part of Nintendo make me feel like they deserve to get leaked. You wanna control information? THEN SIPHON OFF SOME FREAKING INFORMATION! Leaving FP2 with only half a reveal in 6 months is total bull, even from a marketing standpoint. There's really no logic to it that I can see.
I get the logic when you have a season of DLC and you don't want to show it off all at once because by the time all of it comes out, people will have been expecting all of it since it was shown. The kind of talk it generates at that point is just among fans because the shock value of the complete content was expended upfront - essentially, by having your reveals spaced out, you're maximizing your viral advertising potential. You're also lessening the impact of certain aspects of the DLC compared to one another, for example:
Let's say we knew Fighters Pass 1 in its entirety the day Joker was shown. At the VGAs they just were upfront and Reggie said "so you see Joker tonight, but the Hero from Dragon Quest is coming down the pipes, and Banjo Kazooie, Terry Bogard and Byleth from the upcoming Fire Emblem Three Houses. We hope everyone enjoys all of the characters!"
For the remainder of the week the western internet would be ablaze with "BANJO KAZOOIE IS COMING TO SMASH BROS" while Japan would, for an equal amount of time, flip their **** about Dragon Quest. Here and there, some people would say something about Joker, Terry, and I'm sure there would be a lot of choice vocabulary regarding Byleth, the third Fire Emblem character "added" to Smash before their game released... but then it would just all die down, right there in the first few weeks of 2019. No one but Smash fans would care when the characters actually released, and we'd likely see one more wave of hype in the respective regions when Banjo and Hero released... but that'd be it.
The way it works now, a character, and as was proven with ARMS, the franchise itself will trend on Twitter for the remainder of the day regardless of how many people actually cared about them. Very obviously some of the best marketing you can get.
Granted - that doesn't make it good for us. Far from it, honestly. Unfortunately, I think the only thing that will change up how Nintendo decides to go about their scheduling is to see that it is negatively impacting their bottom line... and I mean, are you gonna
stop buying Nintendo games because they don't tell you about them when you'd like to know? Are you gonna
not buy Geno because they waited until June?
Unrelated to all of this but a reminder that it takes approximately 8 months to one year to fully develop a character and June 4 will be 8 months since Cacomallow.