I know it's hard to read every post on here but I've already responded to this so many times. I'll try and say something I haven't said before.
I'll start with the contours of the Banjo deal and compare that proposition to Geno.
Banjo was frankly
more popular than Geno to begin with, meaning more DLC sales (more value for Nintendo). Microsoft's value is the enrichment of the the Banjo IP which they can capitalize on how they see fit -- as things are now, Square can't capitalize on the value of Geno's return to prominence at all. Microsoft
didn't want to share the value of Banjo's newfound relevancy with Nintendo, but
instead they brought other titles to the system (Cuphead, Ori) - there's extra value for Nintendo (and MS, really -- X1 is end of life and it's extra sales). A great deal for everyone.
Now, Master Chief vs. Banjo
We know Microsoft is not bringing Halo to Switch. They are not even willing to bring Rare Replay to Switch. Adding Master Chief to Smash will enrich one of the most profitable IPs of a major competitor, and yeah, that's a huge value for
Microsoft. But Smash players aren't particularly clamoring for Master Chief like they were for Banjo (less DLC sales for Nintendo), MC has never and will never appear on a Nintendo system (no shared value of enriching the IP), and at most Microsoft will throw Nintendo a handful of additional indie game ports they owns the right to (diminishing returns after the Banjo deal).
There are two sides to these deals. Nintendo has to profit and the third party has to profit. Just... come on, man. Did you really think this argument was a slam dunk because including Master Chief would provide more value for
just Microsoft?
Terry:
Here's the interview with SNK again about making SNK Heroines a Switch physical exclusive and bringing more games to the console.
Cloud: Dude. Obviously the value to Square Enix is the value of enriching the IP, which they are literally using in a major release right now. This is a huge value! Where do they get that kind of value from Geno being included?! There has to be something in it for them! Nintendo got ports of FF7 - X on Switch (which you write off for some reason?!) and if you haven't noticed SE has been one of Nintendo's most reliable partners this generation... of course SE held their projects for the Switch... even Nintendo knew the Wii U was a disaster by the time Cloud's DLC was released. They knew it when Smash 4 was released--that's why it's on 3DS!