JESUS!
What is wrong with y'all?! Ryu Hayabusa already had traction before that stupid Google Theory. You guys REALLY do not get how a search engine works, and that was how Google Theory happened in the first place - from a lack of knowledge.
You do understand that when you Google something, Google takes bits and pieces like a goddamn internet stalker so that it can best serve you. For example, I look up video game OSTs/Anime OSTs a lot. One time I looked up the name of an anime that I couldn't quite remember and found what it was, then typed the name in the search and Google finished my search by adding 'music' at the end of my search because it KNOWS I look up music for these things and it filed that away. I've had lots of other times where Google has used my prior search history from as far as a month back to help me try and find what I want.
This is how a search engine works.
Now to take it to a more public setting, popular things on the internet become hot topics. This is why when you google 'smash bros ultimate' or just 'smash bros' you can sometimes get names for characters not confirmed in the game at that time because they are talked about. I'm giving you an example from my own browser search, and I need you to understand that...
- I never grew up with Ninja Gaiden and I don't really care about the series, thus I have limited interaction with searching about it and
- I haven't searched about it at ALL during the whole 'Google Theory' craze nor during that 5chan 'leak', and this is my first time typing anything into a search bar today as I saw
papagenos
video on a youtube tab I already had open.
You see that third result? Yeah, that is how the internet works via search engine: it takes what you are putting in there and fills in the search based on what makes sense and what is popular right now. If Ryu Hayabusa wasn't being talked about with the 5chan and Google Theory and now again with Shifty, he wouldn't be on this list. It would be nothing but things about Ryu who is already in the game and people with Ryu in their name who play Ultimate.
When you google something that should be marketed with an ad, even if you are talking about something that is nothing but theory, you should still get an ad promoting whatever that is. For example, if I google 'Walmart Controversy' I should still get an ad talking about Walmart or if I google 'GameStop is dying' I should still get ads for GameStop. Why? Because that's how ads work! If a company pays money to have their ad in a search engine and you hit those keywords in your search, IT DOES NOT MATTER WHAT ELSE IS IN YOUR SEARCH! You still hit those keywords, and thus that ad should display itself, barring small hiccups or an ad blocker of course.
Smash Ultimate is HUGE and still has things you can purchase, so OF COURSE they would advertise for you to by it whenever you search about Smash Ultimate. I find it strange how so many people can use something and not understand how it works: search engines are MADE to help you find what you are looking for and companies WANT you to find their ads in the hopes of clicking on them and maybe even buying something.
Can we stop talking about Google Theory now? It was so stupid the first time, and it's even more stupid the second time around.
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Fun fact: Sabi says that neither her nor Vergeben trust I Am Shifty (I love this works with his name being what it is). Just about anyone can claim to have said the things he has and no actual proof has come up to show as such.
As far as we know, he's just another grain of sand in the ugly-*** beach of fake Smash leaks.