To be fair they were apparently already interested in including Western IP representation as evidenced by the spirits etc., just they didn’t include a fighter yet.
Let's not forget they've considered adding Banjo and even James Bond since Melee as fighters. The motion censor bomb was from Perfect Dark right? Sakurai probably wouldn't have done James Bond in the long run anyway but the Banjo stuff only fell apart because that was around the time when Microsoft swooped Rare away.
I bet Sakurai at one point was still uneasy about working with a language barrier or with such a faraway team but by this point, he's clearly been okay with it multiple times. Nintendo is a multinational company that can get access to the biggest and smallest teams out there. They've been in contact with Yatch Club Games for an Assist Trophy and they've been in contact for a while with Ubisoft for some spirits and more recently a Mii Costume. There's a ton more examples but more recently, they got in contact with Bethesda, a whole new company to add their biggest series as a simple 75 cents Mii Costume.
I’ve always taken a bit of an issue with the whole “Geno fans should push to see him in other stuff first” approach. I understand the sentiment behind it, but it’s clear that this movement for Smash is because of the opportunities that Smash specifically have granted. It certainly helped that Sakurai seemed favorable toward the idea.
Besides, I don’t think there’s going to be quite as much excitement around seeing Geno balling, or driving a Kart for that matter, than seeing him receive a faithful moveset and fight against video game icons. A game where third party crossovers are more standardized as well - granted it does baffle me that they never thought to use Mario RPG characters in Mario Hoops / Sports Mix or Fortune Street. Just that the audience for those games is much less... passionate than Smash, and it’s really easy to understand why.
I get why people don’t care for Geno but this always came off as a particularly lame way to deflect. It’s not insincere for them to focus on Smash when it’s objectively the best chance he had and the only place he had been acknowledged at all for two decades.
Don't take anything I say here about Geno as malice. We're just trying to analyze the situation on Geno. Sakurai wanted a gun arm character for a long time. Keyword here is
wanted. It's in the past tense since at this point they already had Mii Gunner in the game. This is always how I see the quote and back then still deeply hoped he would
at least get a Deluxe Mii Costume when the time came... but he didn't. Still bothered about that tbh but it says so much.
Geno needs to earn Smash Bros, he can't just get chucked in. Noone in charge at Nintendo or Square Enix sees him as notable or likely enough for a Mario Series Smash fighter spot for now. Tough ****, so are many other big important Mario characters that represent his series better and also have this issue.
So many other characters I love from other non-Mario series befall the same fate and that's fine. Smash isn't about me or a specific group, it's about everyone and as many people who are interested in Nintendo and/or gaming.
If you get him in those spin-offs, it could one day upgrade him to Smash. You can't just go from just applying for a learner's permit to racing in F1 the next day! (Though I guess Geno in Mario Kart would be kinda doing that?)
I've seen Geno fans say they wanted the character to be revived, going to Smash doesn't immediately do that or stop you from staying dead. Look at F-Zero, Mother, Castlevania, Metal Gear, or even Banjo-Kazooie. Nothing on the horizon. They want to see Geno back and being relevant? Putting him in Mario Spinoffs is the true way to gauge interest, get players to like him, and introduce him into the main games and RPGs once more.
I'd love for him to be a truly iconic, mainstay Mario character that truly represents the series. The thing is, why would he be a Smash character first before being a true Mario mainstay??? Mario Kart is a bigger more important series to Nintendo anyway. Put him into Mario Kart Tour and his chances skyrocket. Beggars can't be choosers.
I really don't hate Geno or his fans believe it or not. My dream is for him to be relevant enough one day for some sort of super-secret character you can encounter and team up with in a future Mario game. You'd have to do a bunch of arbitrary "L is real" type things to find him. A small spark needs to happen to light the flame of Geno actually mattering. Rockstar Games actually does "L is real" type playground rumors for things in GTAV when it comes to easter eggs like Bigfoot, aliens, etc. and it would be super cool for Nintendo to do something similar for Geno.
Here's one of them in case anyone's curious about what I'm talking about.