I think Nintendo's moral flaws as a business are super bad, and there are some areas where they're worse than the typical Acti/EA/Ubi rogues gallery (especially in regards to preservation and pricing, as well as the marketing of Smash specifically) but I also think that most of their flaws under Bowser - while not exactly overblown by any means - wouldn't have had the general public backlash they had if either Iwata and Reggie weren't so good at PR prior, or Bowser was as good as Iwata and Reggie at PR.