To all of you who keep preaching that the word gay isn't offensive to homosexuals in this conotation, how many of you actually are homosexual? And if you aren't, who are you to determine whether something is offensive to a group in which you have no association with? Who are you, Ann Coulter?
The pejorative use of the word gay is a blatant example of institutionalized homophobia, a word that has entered the lexicon with the intent to create a negative association with those who speak the language. This tool has been used forever, turning such words as cunt, bitch, and whore, from words that actually describe beauty and royalty into offensive words for trampy females. The same thing has been done here; even little kids growing up today have an aversion to being gay implanted in their heads at an early age due to the negative connotation that it carries. This is just another word that has entered our daily use which its sole purpose is to promote discrimination and create an automatic reaction of negativity with the utter mention of the word. It's a powerful tool of our enemies; essentialy we as the gay community have been taught to hate ourselves.
Therefore we have 3 options; we can either wait it out and hope that a new word takes its place (much as gay replaced ******** as the pejorative word of choice around 2001/2002, as it became far less offensive to make fun of different orientation than those who were crippled, possibly due to the increase of the handicapped post-9/11 and the subsequent military aftermath - I'm just speculating here), create a new word that's just as or more offensive and hope that it catches on (but I doubt that we could get the entire nation to start calling things negative 'hetero' or 'dude, quit being a breeder'), or redeploy the meaning of the word, and take it on in a prideful manner, much as the gay movement has already transformed the meaning of queer, the feminist movement has transformed cunt and the black movement has transformed the meaning of nigger to each of those movement's different communities. No longer are these words a form of obscenity, but rather empowerment.
However, in order to pursue this last option, the gays of America would have to pull their heads out of their ***** and start to actually think about the words they use and how their language affects not only others, but their view of one's self. If a person continues to disrespect their personal attributes by using forced negative associations, then there can be only negative effects from this kind of subliminal conditioning of the mind.