Part of the most frustrating aspects of the whole "irrelevant" argument in speculation is the unspoken, unanimous agreement that 80s nostalgia pandering is more valid than the decades that follow.
Seriously, nobody brings up relevancy when you bring up a NES-era character as a "retro rep". Relevancy be damned, picks like Takamaru and Mach Rider are fair game, and why wouldn't they be? Smash brought back the Ice Climbers and Pit from the brink of obscurity, disregarding the fact that there's
no way in hell the vast majority of the contemporary gaming audience would have heard of them at the time. Hell, it straight-up
invented a character in Mr. Game and Watch, Frankensteining a bunch of disparate LCD toys into a singular, tangible form. Those picks were for the hardcore Nintendo crowd, the type that know every bit of esoteric trivia about the company and its games that there is to be known.
But it's been a decade since Brawl, and nearly two since Melee. Time has passed and so has our standards for what constitutes "retro". So why is it that characters that are, by all rights, now "retro" dismissed as "irrelevant" instead? Seriously. K. Rool got hit by that particular hammer
repeatedly, and, now that he's in, Isaac seems to be its biggest first party victim. Never mind the fact that Donkey Kong Country and Golden Sun are, in the year of our lord 2018, older now than Ice Climber was in 2001.
The double standards permeate into third party, too. I almost
never saw Mega Man and Simon Belmont hit with the irrelevant argument the way I do Banjo-Kazooie. Yes, those series were in
marginally healthier places than Banjo-Kazooie is now, with the Mega Man x Street Fighter fangame getting officially licensed in 2012, and Castlevania having a Netflix series. But those were scraps, with little to do with Capcom or Konami themselves. They were, by all accounts, dead franchises. At least Microsoft and Rare are taking
some active interest with Banjo this year thanks to the 20th anniversary and subsequent merchandise. I'm not saying those are any better than what Mega Man and Castlevania were getting pre-Smash announcements, but it's really not substantially worse either. Yet Mega Man and Simon Belmont were seen as
substantially less outlandish choices, with their unfamiliarity with contemporary audiences
never coming up, and I assure you it's in part due to the decade they came from.
I think people act like there are two camps - the aforementioned hardcore Nintendo crowd, and literal children. The aforementioned hardcore Nintendo crowd can be satiated by characters from the 1980s, and children can be satiated by characters from the 2010s. And I mean, I'm not going to use any of this to disparage kids who do want modern characters, because that's a crappy attitude. Smash is for them, too, 100%. But I will say that the (generally unspoken) attitude of "obscure 80s characters are ok because they're for the hardcore Nintendo fans!!!!!" is predicated on the idea that what constitutes a hardcore Nintendo fan hasn't radically changed since 2001. Which isn't true, because it's not 2001 anymore, time has passed, as it always does, and entropy will consume us all one day, and the sun will expand and consume the Earth in a titanic ball of flame, etc. If you were a kid when you played Melee, or Brawl, I very sincerely doubt you knew who the Ice Climbers or Mr Game & Watch were, or Pit or R.O.B - unless you played Mario Kart DS for the latter. And that's fine, because if you were a kid at the time, why the hell
should you be expected to be familiar with characters years and years before your time? But did the presence of those characters bother you in anyway, or were you curious by their inclusion, eager to know more? Do you think they were a wasted spot, and irrelevant? Well, I don't know about you, but as one of those kids who did grow up on Melee, and who had no idea who the Ice Climbers or Mr. Game & Watch - or Ness or Marth or Roy, for that matter - I was absolutely fascinated by those characters, and eager to learn more. I was also excited for seeing characters I was more familiar with, like Bowser, Mewtwo, Ganondorf and Falco, enter the fray too, sure. But the magic of Smash is the mix of the two, to me. The unfamiliar engages with our imagination, pushes us outside of our comfort zone, and that's a wonderful thing! And my personal unfamiliarity with those characters at the time didn't negate the joy I'm sure they brought many others out there who knew them and wanted them and loved them outside of Smash.
All I know is that most of the people in my age group, most of the people I talk to who play games... for them, the announcement of a character like Banjo-Kazooie would resonate
substantially more than any other "retro" pick did, and that they are much more intimately familiar with the character than they were Mega Man or Simon. Because for the millions of people who grew up on the Nintendo 64 who have now grown-up and have jobs and pay taxes, Banjo is retro, and Banjo is beloved to us for the same reasons Mega Man and Simon Belmont are beloved to those who grew up on the NES.
I guess to wrap this mad ramble up... of all of Ultimate's character reveal trailers - ignoring the initial reveal trailer with Inklings, 'cuz that was more a reveal for the game as a whole - the one with the highest view count on YouTube is the GameSpot upload of K. Rool's,
sitting at nearly 2 million views. And that didn't happen because Donkey Kong is still a relevant franchise - as some people have tried to argue as a factor that excuses K. Rool's inclusion - it happened because this character who hasn't had a major appearance since 1999 happens to resonate with
a lot of people, people who grew up on his games. And I know he wouldn't be the only one to illicit such a reaction. Relevancy be damned.