Nintendo's online is reasonable enough. $20/year mostly for hopefully superior to what they've offered for free before basic infrastructure (anyone else remember it taking an hour to download Lucas/Roy/Ryu?) isn't terrible, and the netflix for NES games is at least a non-zero value even if it's a relatively low value to anyone who knows how to use an emulator. I mean I'm going to be honest here; no matter how many features their online had or whatever, I was only going to buy it to play Smash Ultimate online so I prefer the rest of the fluff be at a minimum since I wouldn't use it anyway. If the special deals they talked about involve any discounts on Smash DLC, which I doubt they will but a man can dream, that effectively reduces the price of the online too since I was buying that DLC either way. I mean, don't get me wrong. Paid online is mostly a bad value for the customer, and this is definitely a cash grab because they saw Sony and Microsoft get away with it. Just as far as cash grabs go, I prefer this $20 one over a like $60 one from the other companies.
My much bigger concern is for Smash Ultimate's netcode. Let's be honest here. Brawl was almost 100% unplayable online (I remember seeing the video of the match with an 8 minute timer that took 45 minutes in real life because of all the lag, and based on typical experience it was so easy to believe), and while 4 was relatively a big step up, it still had the single worst netcode of any fighter I saw from its generation. Actually good rollback based netcode feels like a pipe dream here, but if they're going to use inferior delay based netcode like they have before, I hope they at least make it relatively well executed such that you can't constantly feel lag when two people with reasonably decent but thoroughly American internet connections play each other which so far has completely eluded them but is something that somehow almost every other company can manage. Seeing the online services in this direct and seeing no talk about their netcode wasn't a feel good moment; is silence in this case an indicator that they've done bad work, aren't proud of it, and don't want to talk about it? This matters a lot!