One thing I like to remind myself about Nintendo or any huge businesses in general is that these places aren't just one person but thousands of people, all with different tasks and jobs, all have different beliefs and opinions, and I wouldn't doubt there are even parts of Nintendo that disagree with Nintendo alot of the times, much like there are employees who will disagree with what their managers/supervisors do or whatever.
The bad decisions that make alot of us groan or question nintendo are ultimately handled by the higher ups probably, and not those actually making the games that make us like Nintendo. Atleast not always. Sometimes the actual game makers or producers or whatever might be behind some dumb, ****ty stuff too, but not always.
I guess with this stuff in mind, while I may like/dislike stuff Nintendo does or Sony/Microsoft/Square Enix/Capcom etc. or agree/disagree with stuff these corporations do, I never really take it personally. I'll criticize and perhaps not buy certain products/services, sure, but I won't be all "ERR MUH GAWD THEY BETRAYED US!" or anything like that.