That's pretty much in line with what Nintendo does to whatever series that isn't already major.
"It didn't sell like we expected" - yeah, no ****, Sherlock.
To be slightly fair, it is something that most major companies (Sony and Microsoft as well, wouldn't be surprised if mobile giants are included in this too) struggle with that. The major titles tend to take up so much space that smaller IPs regularily gets drowned out...
Still, this smells like "Marketing 101 failure" to me, and I haven't even taken a single class of marketing. Not only is Pikmin getting competition from Mario and Zelda right as its Switch port is released, the focus amongst hardcore fans will probably lean towards NMH and Control.
This wasn't just a Partner Showcase, it was a rather packed Partner Showcase too. With implications for the future as Zhuge noted in his twitter thread about the Partner Showcase:
Like I just said...Miyamoto won't let it die lol
Still though: for Miyamoto, it's always play first. He starts with a mechanic, then pairs an IP to it. Any game that doesn't bring something new is
practically inconcievable to him:
I’d like to say: Thank you very much and try to wait by playing Nintendo Land’s F-Zero mini-game.
I am also very curious and I’d like to ask those people: Why F-Zero? What do you want that we haven’t done before?
It lead to this quote
a year later:
"I certainly understand that people want a new F-Zero game," said Miyamoto. "I think where I struggle is that I don't really have a good idea for what's new that we could bring to F-Zero that would really turn it into a great game again. Certainly I can see how people looking at Mario Kart 8 could see, through the anti-gravity, a connection to F-Zero. But I don't know, at this point, what direction we could go in with a new F-Zero."
When asked if he felt some franchises would not do well in the current generation, Miyamoto responded that Nintendo is focusing on internal development, and they currently don't have the staff to work on other series like F-Zero.
"It's tough," he said. "We come to the show and we bring a lot of great franchises and everyone says, 'Oh, well, where's this game that I want to play? Where's something new?' I only have so much capacity.[sic]
FTR, I don't mind Miyamoto trying out new ideas: in this case trying to use stereoscopic 3D (Star Fox 64 3D) and Gyro controls (Star Fox Zero). Whenever he makes the next Star Fox (or Pikmin) game, it's when he has a mechanic in mind he believes could bring something new to the table. Which does beg the question if the next Star Fox game will be AR / VR or try something different entirely.
However, not only did people have issues with the execution (especially Zero), but Star Fox's story's been stagnant ever since they pushed the reset button. Which IMHO is much more of an issue with Star Fox than Mario since the core on-rails / all range shooter has not changed as much as Mario's platformers. And most people (IIRC) didn't really use the stereoscopic 3D in Star Fox 3DS. That's another issue for Star Fox going forward - I don't think Miyamoto's willing to change genres (or perhaps not even story, that's never been a strong point for him) so they'll have to take care and avoid repeating the same mistake people argued Zero suffered from.
That's the ugliest "Coming in 2021" design I've seen.
And that's why it's the best.