It's funny how I'm ending this collection of essays with the series that inspired me to write it in the first place.
Let's start with a small primer on the Bravely series:
Bravely Default originally released in 2012 in Japan. There, it topped the charts, selling 141,529 units in the first week after its release, and sold through 85.68% of its initial stock. It performed much better than its contemporary that released at the same time,
Project X Zone, as well as it's predecessor,
Final Fantasy: The 4 Heroes of Light. In reporting on this,
Silconera noted this to be an incredibly strong performance for a brand new franchise–which we'll find becomes a running trend for the
Bravely series. The game wouldn't see release until over a year later in Europe, Australia, and America in 2013 for the former two and 2014 for the latter.
The period between the original Japanese release and the announcement of the English localization was met
with much demand from journalists and JRPG fans alike, which ultimately led to the game being localized despite there being
no plans initially to do so. The positive Western response honestly surprised the team, with them admitting that they were "
deeply moved" by it publicly. An interesting thing to note is that Nintendo picked up the publishing for
Bravely Default (and its sequel
Bravely Second) in all regions outside of Japan, which makes it similar to
Dragon Quest in this way.
The success of the original
Bravely Default was so large that it led to Square Enix reevaluating their strategy for
Final Fantasy, their breadwinner series.
In a 2014 interview following
Bravely Default breaking 1 million units sold worldwide, Square Enix President Yosuke Matsuda had this to say about
Bravely compared to Final Fantasy:
In the past, when we developed console games with a worldwide premise, and we lost our focus, and not only did [those releases] end up being games that weren’t for the Japanese, but they ended up being incomplete titles that weren’t even fit for a global audience. On the other hand, there are games like the JRPG [Bravely Default that] we made for the Japanese audience with the proper [and familiar] elements [that] ended up selling well around the world.
To reiterate,
Bravely Default, a portable game not tied to any major existing series, managed to make Square Enix reconsider how they're handling
Final Fantasy, their longest running, best-selling series.
That's huge. Needless to say,
Bravely Default was a huge success for Square Enix.
So, where did they go from there? A lot of places really.
The original game also received two
supplementary books in 2013, two
drama CDs with supplementary stories in 2013 and 2014, and a manga that ran from 2015 to 2016, of which two
compiled volumes have been released. In addition, three different mobile games have been made for Bravely over the years (continuing to prove the age old rule of all Square Enix series getting a mobile game), those being 2012's
Playing Brage, 2015's
Bravely Archive (released in 2018 in Western markets), and most recently 2017's
Fairy's Effect. Of these,
Bravely Archive is the most notable, having surpassed 4 million downloads in Japan and being the only
Bravely mobile title released outside of Japan. As of right now, however,
Fariy's Effect is the only ongoing game, as both
Playing Brage and
Bravely Archive were discontinued in 2019. However,
Fairy Effect is also set to be discontinued a little over a month from the time of writing, on August 31st, 2020. While the multimedia projects seem to be rather standard for a series popular in Japan, and none of the games really took off all that much, I feel the need to mention these because it shows that the
Bravely series has received a steady stream of media throughout the years.
Bravely is very much an active series for Square Enix, even if it seems to have been sidelined for the most part.
Most notable is the sequel that the game received,
Bravely Second. Talk of a sequel to the original
Bravely Default started as early as December 2012,
two months after the original game's release. A Final Mix version of the original with added features,
Bravely Default: For the Sequel, was announced in August 2013, all but confirming a sequel before it was
officially announced in December 2013 (
though the trademark registration had been caught by fans in September).
Bravely Second released in Japan in 2015 and reached Western markets in 2016. Despite critical acclaim, the game didn't sell as well as its' predecessor, only selling
700,000 units by April 2017, when
Bravely Default had reached 1 million units sold in the same time span. Despite this, it did rather well, especially considering
JRPGs had yet to take off as they have now. Most recently,
the game topped UK sales charts at Number 2, just below
The Last of Us 2,
in June 2020,
just last month at the time of writing, due to a flash sale run by popular retailer Argos. Despite being the weaker of the two
Bravely 3DS titles (
at least according to series producer Tomoya Asano), people have been exposed to
Bravely Second about as much as the original, lending further evidence to the wide exposure people have had to the
Bravely series.
However, after 2017, a lot of momentum for the
Bravely series seems to stop. No releases, little news, just a group of fans desperately hoping for a
Bravely Default 2. You'd think this is where the story ends. The Bravely series was a flash in the pan and has since fizzled into obscurity. Discussion on
Bravely in Smash will be consigned to remembering the odd render leaks we've gotten in the past, laughing about it, and moving on to engage in the same circular discussion on
Pokémon for the 2,037th time.
Right?
Wrong.
Let's talk about
Octopath Traveler.
While at first glance it might seem like
Octopath Traveler has absolutely nothing to do with
Bravely, I'd like to mention it nonetheless, specifically because it was the next game
produced by Asano after Bravely Default and Bravely Second, and is likely responsible for the lull the
Bravely series experienced.
Octopath Traveler's announcement pre-dates the Switch's release date, and it was very much set up as an important title for the Switch. Perhaps this explains the game's overwhelming success,
with the game selling through 90% of its initial stock and causing Square Enix to
apologize twice for a lack of stock to meet demand.
Octopath was a huge success for Square Enix,
selling 2 million units as of April, doubling the sales of
Bravely Default (
albeit, with more time and a Windows port–though I would personally say the Windows port speaks to the success of the original Switch release). Considering that Square Enix
focusing on the Switch was contingent on
Octopath's success, it could be said that
Octopath is, in part, responsible for the second Nintendo-Square Enix renaissance we find ourselves in right now.
The reason I mention
Octopath is for a couple of reasons.
- One, Asano admitted it was designed with the shortcomings of Bravely Second in mind, showing a direct link between Bravely and Octopath.
- Two, it continues Asano's hot streak within Square Enix. He's very much become a prominent figure within the company, and I believe this is a fact that ought to be noted in speculation on Bravely
- Third, and most important, the massive success of Octopath proved that there's a significant audience for JRPG games on the Nintendo Switch. Nintendo and Square Enix are very much aware of this.
And then guess what comes next?
Bravely Default 2,
headlining Nintendo's announcements at the The Game Awards 2019 alongside
No More Heroes 3. This streak of Nintendo pushing
Bravely Default 2 continues into the March 2020 Direct Mini,
where it takes up 1/7th of the English Direct, the most amount of time of any game. A demo releases the same day that Nintendo spams the News tab with notifications about. Nintendo seems to be setting
Bravely Default 2 to be the next
Octopath Traveler-esque success worldwide, which is what I believe gives it a significant edge as Nintendo could implore Sakurai to include it for promotional reasons. Again, there's a massive audience for JRPG fans on Switch, and what better way to wrap them into buying Fighters Pass 2 than to include a prominent Nintendo-exclusive JRPG series in it?
I also believe that a major mechanic of the game, job switching, is an interesting moveset mechanic that Sakurai
has previously expressed interest in. We know he's prone to revisit ideas whenever he can, so I could see him going after
Bravely in part due to this as well. Remember,
Sakurai weighs a fun moveset equally to, if not more important than recognizability, so the point about
Bravely characters not being recognizable enough falls largely moot.
Now, with the
Bravely series being established as a strong contender for the coveted Square Enix spot, the question becomes: What character(s) will they choose?
Which is actually kind of a tough question.
I'll start by saying that we'll likely see multiple characters a lá Hero, given that the job switching mechanic of Bravely is universal across all playable party members. In terms of the most prominent choices, I would say they're Edea Lee and Tiz Arrior.
Gentlepanda
win
To start, Edea is the most popular character in the series, placing highest by far in
fan polls (granted, there aren't
many of them, nor are any of them significantly large, but she
is number 1 on them)
Additionally, she seems to a favorite of the developers and the pseudo-mascot for the
Bravely series, as evidenced by her being playable in both
Bravely Default and Bravely Second as well as the many Bravely tweets she's prominently featured in:
I name Tiz as well given that he is
the most popular male character in the series, and like Edea is playable in both
Bravely Default and
Bravely Second.
Agnès Oblige bears mention for being in the two fake leaks of
Bravely in Smash, as well as her prominent story role in
Bravely Second.
I also believe that Edea, Tiz, and Agnès bear similar proportions to Adelle, Seth, and Gloria from
Bravely Default 2 respectively, which could also allow for Nintendo to integrate characters from the sequel as well.
While
Bravely is not as widely speculated for Smash as other Square Enix series, its steady amount of success combined with the set-up its receiving right now makes it a prime competitor for the next Square Enix spot in my opinion.