What does it matter if he's divisive in the competitive crowd?
Please cite your source where Sakurai said:
Because as far as I'm aware, he has never said that the DLC is catered only to the competitive scene.
Sakurai does not have to say that the DLC is catered to the competitive scene; that's just business sense. The bulk of the profit Nintendo is going to see on Smash Bros is going to be from initial sales.
You already said that. Every Tom, Duck and Harry is going to buy the game because it's the new hotness (which they did, Ultimate was the best selling game on Amazon within like... half an hour and remained that way for about a week) and many of those players are going to put it down shortly after they finish the "story mode" or do a handful of classic runs and spirit challenges. Smash has not had a whole ton of unique content in its entire history, and as such, the casual player is just going to move on to greener pastures as soon as some new game launches that their favorite content creator talks up.
The point to DLC in any normal game is to incentivize coming back to the game for a smaller cost than purchasing a sequel, but in a fighting game, that DLC is mostly going to fall flat because by the time it's ready to go, the game isn't
en vogue anymore. Smash likely managed to avoid this for Joker because he was a huge name from a game that became a huge hit, and he (along with Piranha Plant) managed to release before anything else huge really hit the Switch. At this juncture, they have several goals:
1. Sell a fighter pass with Joker as the headliner to a casual audience who is still invested enough in the game to play it off and on at new releases for a year.
2. Sell a set of 5 fighters at a slight discount to competitive players who would have ended up buying all of them regardless to learn the matchups and have a competition ready setup to bring to their locals
3. Sell a popular character (Joker) individually to people whose interest in Smash Ultimate is likely to be waning.
In this sense, Fighter Pass 1 was likely much more successful as a blind buy than Fighter Pass 2 was because of the three possibilities, the first two were the most likely.
What's important to consider here, though, is that when Fighter Pass 2 was announced, Smash Ultimate was almost a year old. The Switch had something of a boom year in 2019 with a new, extremely hyped up game dropping almost every month. Daemon X Machina, Dragon Quest XI S, Yoshi's Craftwork Hellscape, Link's Awakening, Fire Emblem, Luigi's Mansion... If you're a Switch owner, you're riding cloud nine. If Smash Bros isn't your life and you only bought Joker, chances are you might not care about who came after him. Even if you bought the pass, you might just not care anymore.
Fighter Pass 2 is "truly bonus". The target audience for the whole pass is going to be extremely small because it's been too long for anyone but the dedicated to still care about Smash, and the real tragedy of the situation is that we'll never know the sales numbers for the whole pass vs individual characters, but I would be willing to bet money that after Byleth and Min Min, the amount of people willing to buy into the blind bag model dropped substantially. I wish I could understand the hangup here when I even admitted that Steve is very likely to be a huge driver of single DLC purchases because kids are gonna be kids.
In this way, Nintendo's goals are the same, but reversed in priority, where the single sales are probably going to be much bigger than the pass sales. Does that make sense? Priority number 2, in which a blind buy is sold to a competitive audience remains in the middle either way.
And this?
Regardless, I feel like people are giving up too early and jumping ship to the "Smash's last character is gonna suck!"-train.
It could, but I think it's okay to have some optimism about the final character lol. Hey, for all we know, maybe it'll be a pleasant surprise after all.
I already said they weren't going to make the last character an all in one representation of Hungry Hungry Hippos
because of my reasoning. They've backloaded the pass because in that way, they can improve the single sales numbers, which are more profitable.
EDIT:
I really hate to be that guy but considering the nature of the platform we’re on and past events, you guys might wanna take the Steve discussion to DMs or something. I’m not saying this to be the fun police or shut down an interesting debate, just wanna avoid any unnecessary conflict from the fellas upstairs if you catch my drift.
The discussion seemed to be over anyways, so hooray me for making an unnecessary post
I'm sorry that I have betrayed you.