I'm going to be perfectly frank with everyone here. Initially, I couldn't stand Geno. I thought that he was horribly overrated and had nothing going for him. "He has a gun in his arm? Big deal. What about his character? Mallow got a lot more character development and was a far better character overall. What is it about Geno that people zero in on? Why the Pinocchio ripoff?" I'm dead serious when I say that I, one of the biggest Geno advocates in my friend circle, was one of his biggest naysayers. I always scoffed at the idea of him getting into Smash or, heck, even returning to the Mario series in any form. Overrated, old, irrelevant, useless puppet. I'd even played SMRPG by then, so it wasn't because I hadn't gotten the experience. The ending of the game made me a little sad, but so did Paper Mario's and Super Paper Mario's, both for certain character reasons. Why Geno?
I just about had it. What was it that drew people to this dang character?! I have to unravel the puzzle.
I looked over Super Mario RPG's script as a refresher. Again, I didn't really see it too much, but as I kept looking at what little lines he had, I had a little chortle or two. "Yo, Smithy!" That definitely made me have a giggle, hearkening back to the days of Cloud telling everyone to mosey. It was such a small thing, but it took me aback. Everyone portrayed Geno as this stoic, unfeeling badass. What kind of line is this? It was so dorky and silly, and it's ridiculous how just two words flipped my view of Geno on its head.
I looked back to how he first awakened, and when he ran face-first into a wall, I had another laugh. The fact that he went to face Bowyer on his own, a star spirit without much experience in this new body, was kinda neat. With Mario's and Mallow's surprise at his existence, Geno laughed, and that threw me for yet another loop. I thought this character was flat, one-dimensional, 'overly cool', yet he's laughing and speaking with more enthusiasm than I expected. When taking him back to Gaz and seeing how he reacted to him, calling him a good sport and promising that he'd be back, he flipped me onto my back for the third time. All the grating stuff I saw online of Geno being annoyed by Mallow's very presence had given me the wrong vibe, and for some reason, that stuck in my head. This, however... contradicted that. He's a sweetheart. He's not an arrogant character, even if you can tell he has an air of confidence to him. He's surprisingly down-to-earth, treating Gaz, a child he doesn't personally know, so sweetly.
I still didn't see the big hoopla, but it did make me warm up to him. Then, I really looked at his design and felt enticed to draw him. When I did, I felt just how smoothly his design pieced together, how easy it was for me to go from requiring reference to not needing it at all when composing his form. His colors stuck out to me very memorably, and I realized... hey. He has a really neat design. Then, it hit me: his design is actually, from an artist standpoint, very well done.
Here comes the art nerd in me. You've been warned.
Geno's design appeals in terms of two key factors: his shapes and his colors. His body is made particularly of many round shapes, which psychologically will come across as 'cute' to the eye, bulbous and fitting with the Mario universe. However, it is also offset by what makes him seem 'cool': the triangular shapes in his cape, a stark contrast from the rest of him. The composure of shapes gives two different messages that piece together a coherent form, a character whose design is intended to appeal to multiple audiences. If you want to look at this character's design for how cute he appears with his large eyes and doll body, you'll find it. If you want to see him for his 'cool' aspects, surprise! He has that, too, in his neat cape and his half-moon eyes brought by the droop of his hat. The curls are a unique feature coupled with the marking on his hat, simple concepts that give something else to the character, a je ne sais quoi.
Now, his colors. In terms of color theory, we have complimentary colors, as well as analogous, adjacent, triad, and tetrad palettes. Complimentary colors are often on opposing sides of the color wheel to make a contrast that is also visually appealing. Red goes with green oftentimes as a result, as well as pinks with lime greens, purples and yellows, and, yes... blues and oranges. Adjacent colors are taken into account, as well, meaning blue and yellow goes very well together, and it isn't farfetched to find pinks with mint greens. You get the idea, right? Combine that with triad colors, a set of three colors with at least two being complimentary and one being adjacent, and you have a palette for a character design that could easily work well. Geno's main colors featured are a vibrant blue and gold, with warm browns and deep orange adjacent colors to fit. The blues with the oranges and golds make a fine triad palette, whereas the addition of the brown rounds it out into a tetrad palette.
I... yeah, I told you I was about to get really art nerdy. Basically, in terms of color theory and shape theory, Geno's design is incredibly cohesive and thought out. It's no wonder his appearance is so striking and appeals to a lot of people. It hits all of the right notes, even in its simplicity. It goes to show that making a character design full of bells and whistles isn't always better than doing something that is easy on the eye, yet logical. (I'm looking at you, Nomura. Remember your fundamentals and stop using belts as crutches. You're a professional as opposed to me being a hobbyist. You should know this, consarn it!)
Okay. I've warmed up to him quite a bit more now, but I still don't see why people are so desperate to have him back. Sure, he has not only one, but also multiple guns strewn through his body, he's a sweet and dutiful guy with funny, dorky moments and sprites, and he has a sad departure at the end of the game, but... why? He doesn't have the development Mallow has, after all.
That's when it hit me.
The answer was in front of me the whole time.
Mallow got his development. He got to find his long-lost family and make his own wish come true. We saw him grow from a timid tadpole to a strong prince of Nimbus Land. Geno served his purpose on this planet and left, but what happens to him then? Who is his higher authority? Did he really want to leave? Did he just have to? Why not stay with his friends? Does he have friends, family, and loved ones wherever he is? He seems particularly reluctant about parting ways in Smithy's factory, acting rather melancholy before the big battle. Despite being tied to his duty, is this really what he wants? Would he rather just stay with his new friends instead of remaining with his duty that he's so bound to?
I realized that the potential to explore other aspects of Geno and his life, his lore, and his purpose is right there in front of my eyes, and yet... it's never expanded upon. In fact, as the Mario series goes on, we see far more interesting space lore afterward that makes me wonder. It makes me contemplate what could have happened if Geno got more of an arc. There is so much we know about him, yet it's still so very little. His mystery and intrigue has gone unsolved for so many years. Mallow got what he deserved, a wonderful expansion of his character and story. Geno... didn't get that, but if he had, I'd have no doubt that it would have captivated people with his character even more.
The reason why people zero in on Geno instead of Mallow is because there is still so much left unknown and unsaid. The reason people want him back is to see him being used to his fullest potential, something he was robbed of by Square refusing to use him again, refusing to continue his tale and his personal journey, refusing to expand upon the interesting entity we've been reaching at for more.
I would love to see them both return to the Mario series in some form, but Mallow's story is pretty much already told. Geno's hasn't, and I think... that is ultimately what all of us really want. We want to see him again. We want to learn more about him. We want to acquaint ourselves more with the passing ship in the night that is Geno, the one referred to in the Japanese version as a 'heavenly messenger'. We want to see if there are any neat ideas to explore with current Mario space lore (of which there is plenty of potential to be had). We want him to be with his friends. We want to see a happy star spirit in a familiar old doll, ready to share his stories and open our eyes to his tales.
It's then that I felt I finally understood.