Not to put down on Lloyd, but I'm actually surprise how Lloyd is doing so well in recent popularity polls and happy to see him established the real fanbase in Japan too.
The official Tales poplarity poll has been a thing since 2003.
In the 2003's 1st poll, Lloyd didn't even make into the top 20. Tales of Symphonia was released this year in Japan and was a well-received title, so the characters were very popular at that time (even to this date).
In this poll, Kratos made in 3rd, Presea in 7th, Colette in 9th, Zelos in 10th, and Genis in 16th. But no Lloyd.
https://www.bandainamcoent.co.jp/cs/list/taleschannel/chrranking.html
In the 2005's 2nd poll, Kratos in the 1st place, Zelos in 3rd, and Presea in 5th, Colette in 7th. Lloyd was in 16th place.
https://www.bandainamcoent.co.jp/cs/list/taleschannel/character_popularity_vote_2nd/
In the 2006's 3rd poll, Symphonia characters slightly dropped their ranks, but still Kratos and Zelos both made into the top 10. Lloyd was in 24th this time.
https://www.bandainamcoent.co.jp/cs/list/taleschannel/ch_ranking_3rd/index2.php
But in the 2008's 4th poll, Lloyd suddenly made himself into the 4th place, beating Kratos and Zelos.
https://www.bandainamcoent.co.jp/cs/list/taleschannel/ch_ranking_4th/result.php
At that time, Lloyd was kind of a meme character in the Tales community for being unpopular despite he is a protagonist. The reason he boosted his popularity was because of Masaya Onosaka (VA of Zelos) and Tomokazu Seki(VA of Stahn). They said on TV show called "Viva ☆ Tales Of" that if Lloyd Irving somehow makes into the top 3 in the upcoming poll, they'll go full naked on the stage of Jump Festa 2009 (The result of the poll was announced on that stage).
Here is the article about it from Dengeki Online.
本日、「ジャンプフェスタ2009」にて開催された「やっぱり!! 『テイルズ オブ』ステージ」の模様をお届け!
dengekionline.com
They did this fist pump because they didn't have to strip naked. See the towels on the table? Those were the towels they brought "just in case".
This event was very controversial in the community. Some people thought the poll was rigged by trolls. Some people actively disliking Lloyd is coming from this era.
Since then, voting for Lloyd to make him into the top 3 was a thing for a while but his best was this 4th poll. In the 5th poll, he was placed in 5th, but in the 6th poll, was in 8th place, the 9th poll, down to 9th place. This meme movement was clearly getting old at that time. I don't think newer fans of Tales don't even know about this event.
Lloyd today is doing fairly well in recent popularity polls. His exposure was indeed increased since this event, memes or not, but in the end, it helped his fanbase to grow in Japan too.
I also think him getting Mii costumed in Sm4sh was a big deal as well. That really made Japanese Tales fans to see him as an actual candidate to represent the Tales of series as a whole. He was from Game Cube so Smash fans were asking for him since Brawl anyway, but still making the people from outside of Smash to realize Lloyd isn't just a meme character anymore but actually a popular character was a huge step forward for him.