There are a lot of unreleased games for Wii and DS so they can't be pushing characters nobody knows. It worked for Roy as something extraordinary, a marketing focused character. But characters should be picked by its own merits and FE situation in Melee era was totally different from now, sort of "damaged".
If they want to promote FE10 so badly, they should stick with the trophies or ATs, like usual.
And, let's put it fair: If one game gets marketing purposes, the rest should too. And because that, a lot of interesting characters wouldn't make the cut. Ike appears in FE10 too so it works as a marketing character.
That's quite true actually. Even though the Ike in Brawl is the Ike at the end of FE9 (Ranger, Ragnell, older), his presence on the DOJO!! has already drawn quite a few Fire Emblem newcomers. Ike will more likely than not rake in even more Fire Emblem fans. Maybe the days of localized FE 1-4/5/6 are not that far away?
Though that's not the point.
The other reason I'd want Macaiah over Marth or Sigurd is that she's radically different. Don't get me wrong, I fully acknowledge that Marth has a different form of swordplay, different build and greater speed than any of the other swordsmen. Though Macaiah represents not just another brute form of combat from Fire Emblem, but the magic side. Yeah, she'd probably still be using a staff to attack physically for a few weak attacks, but that's all. Based upon the limited group I get to speak to, they are all very fond of Macaiah. (Though it's too small of a sample size.) Combined with the fact that FE10 was well received (the common complaint is the same as PoR; 3d transition) makes her a viable choice in my mind. Though if Black Knight makes it, another Tellius character would seem redundant. She's the only Mage Lord (Omit Gaiden), a female character and not so bold in contrast with the other Fire Emblem suggestions. The
brighter side of Fire Emblem could use some
spot-light.
/badum-pishhh
So I see the possibilities as;
Ike, Black Knight
Ike, Marth
Ike, Marth, Sigurd
Ike, Macaiah
Ike, Marth, Black Knight
Ike, Marth, Macaiah
Or if Sakurai suddenly becomes a Fire Emblem fanboy. (So probably never)
Ike, Marth, Black Knight, Macaiah
I guess it's all perspective. Sakurai is just too unpredictable.