"Marketing" would imply that Nintendo failed to sell the general public on the concept of Super Smash Bros. Ultimate, which they did not. They succeeded, without question, in doing this when the Everyone is Here Trailer dropped and there wasnt a bit of negativity to be heard across the gaming landscape.i think we can all agree that the game's marketing past the first reveal was very, very bad. no news for months on end, and when we did get news it was isabelle with barely anything to go off of. discussion for isabelle basically instantly went back to speculation because most of her kit was pretty obvious and nothing interesting was in her trailer
another problem was just the general reveal order, k rool being the big one that was placed at a bad time. k rool made headlines, he was a massive, massive character that fans were incredibly happy to see, a major surprise underdog... and he was revealed in the middle of the pre-release. that, alongside the rest of the direct being amazing, made our hopes run wild, which is where the skull kid speculation came in. of course, after that we shortly realized that the only characters left were, to put it frankly, underwhelming.
consider a fundamental difference between the pre-release between smash 4 and ultimate. smash 4 had daily news, maybe something silly and not that interesting, but there was always a chance that next day would have something cool like a new character reveal. ultimate had the uh. blog. which consistent literally entirely of information we knew, and didn't even update frequently. its a disaster that made it seem like the game had barely anything to talk about.
let me tell you, there is a LOT more of this game to show than directs and the blog would leave you to believe. i wish they had revealed any of the stuff we hadn't known about before the leaks happened.
this was a pretty easy fix imo. you could still do the everyone is here reveal, but then just save the videos for when said character is posted on the blog. that would have made it a lot more fun and actually could have provided anything interesting for the months of no news
Now, if we're talking in terms of us? The hardcore fan base? Absolutely. There was some tough months. But that's not to say that we have had far FAR worse in the past. The gap between reveals during Smash For was excruciating. Like, E3 was in June and then Rosalina was in December. For someone who wasnt all that interested in Rosalina, a la your Isabelle opinion, Little Mac seemed like it took FOREVER to get me excited again. We dont tall about Brawl. Brawl reveals were HORRIBLE. Ultimate was probably the best paced Smash game reveal wise.
We put on blinders because it seems like we've been speculating on this forever but guys, we didn't even have confirmation this game was a thing until March... of this ****ing year. We've only known this game to exist for 8 months...
People can make accusations that pacing this time around was terrible but God damn did I prefer it over the past two games. I loved knowing Snake, and everyone, was there from the get go. And Simon and K. Rool held me over for plenty long. Even if I wasnt all aboard the hype train with Isabelle I still had Simon, Richter, Ridley, and K. Rool to ogle over. This speculation cycle was as painless as possible and I loved it.