Lara Croft being the most iconic woman in gaming is VERY arguable. Not even taking into consideration of characters like Peach or Zelda, there’s Samus who was well ahead of her and who has kept a very respectable reputation throughout her entire life.
The reason Lara was so prevalent in the 90’s was hardly because she deserved it. She was a very marketable character that was, besides PC, PlayStation exclusive. For that reason, and because Sony needed to prove themselves as deserving of their “on top of the world” status at that time, she was marketed the **** out of. A lot of it delved into sex appeal and hardly ever highlighted the gameplay, story, or really anything else. She also wasn’t exclusive in that PlayStation Promotion spotlight. Crash, Spyro, Snake, Cloud, and a whole lot more were a part of that marketing blitz.
I’m not saying that Lara isn’t popular. She is. Arguably iconic, even. Most iconic woman in gaming is REALLY stretching it though. Lara was never hugely popular because of her individual games anywho. Tomb Raider came out in 1996. Same year as Resident Evil. And Super Mario 64, which is more revered? TR2 was I’m 97, same year as FFVII, Symphony of the Night, Star Fox 64, and Goldeneye 007. TR3, 98. Ocarina of Time, Metal Gear Solid, Marvel vs. Capcom, Resident Evil, Banjo-Kazooie. Point? Tomb Raider was always overshadowed. They were profitable games, yeah. Iconic? Not so much. They don’t hold up at all.
Sorry for the rant but people always put Lara on a pedestal and I don’t really think she deserves to be there.