Man, I've been through both Brawl's and Smash 4's hype cycles, but Ultimate's has easily been the weirdest feeling cycle out of the bunch--at least for me.
It's the shortest cycle from announcement to release date, and from June to early August we were bombarded with tons of info, game play footage and reveals. Now jump to the present, and we're only a mere two months away; and yet, we now find ourselves stuck in this weird dry spell / limbo hell for what feels like an eternity. Since the August 8th direct, the only thing that's been officially revealed about the game itself is Isabelle. It's really jarring, considering the circumstances.
Because of the game's accelerated release window, it seems like the community's expectations for a steady stream of news and reveals were pretty high, and justifiably so; and to see the hype train get somewhat stuck (but not derailed, mind you) in a proverbial desert for such a painfully long time is quite the strange sight to behold. Brawl's DOJO and 4's blog were frequently updating us with new features about the games, and it kept hype consistently high. With Ultimate's blog, however, it's just rehashing stuff that we've already seen from E3 and the August direct. The new music tracks are nice, but they aren't really much to digest over an entire week.
Then on top of that, we've got all of these fake leaks continually popping up that talk about the same handful of characters, more or less, every time (except for that one convincing Ken pic, which was quite a refreshing development to watch unfold), and all of these different theories about boxes, blogs, music etc. being thrown about. It's gotten to the point where all of our current "news" basically surmounts to guesses, rumors and hypotheses. It's just been making this wait (well, for me at least,) feel twice as long--especially when things are constantly getting debunked/proven false.
I'm really hoping that we get some sort of reveal this month (Preferably a newcomer), and have something akin to Smash Wii U's 50 Fact Extravaganza presentation in November. We still know nothing about game modes aside from Classic mode, Online, or anything in the Vault, excluding music--not to mention the mystery green menu option/spirits mode. I feel at this point, they must have something big planned near the end in order to make up for this drought.
Sorry if this came off as whiny or anything, lol. I just wanted to finally get my thoughts on this info hiatus off my chest. I'm still GREATLY excited for Ultimate, despite the lack of new info, and it's shaping up to be a promising candidate for my favourite Smash Bros. game.