Shulk makes me happy.
The minute I finished the long epic quest that is Xenoblade Chronicles, I said, "Shulk HAS to be in Smash Bros"
Especially since for some reason there were still alot of people that believed Xenoblade Chronicles to be a 3rd party game, not a Nintendo IP. One of the reasons that I really want Shulk in Smash Bros is so that people will recognize Shulk as a real Nintendo character, not a 3rd party guest, but a true member of the Nintendo family of characters, and getting into Smash Bros will do JUST that.
In other words, so that people will "know his name"