Today I learned LBX wasn't a licensed game made to support a children's anime.
Because my God that's how all the marketing made it seem. I wouldn't be surprised if that's what stopped people from buying it, especially due to the stigma against licensed games.
Honestly makes me wonder how Yokai Watch will do. I don't plan on picking it up because I don't feel drawn into it. I mean, LBX's animation is on Nick, and Yokai on Disney XD?
It's no surprise, personally.
I think the game will have some critical success, yes, but the way they're marketing these games makes me feel like they're expecting some pretty big sales from the game. Not every new IP will be a hit like Splatoon, even if it was in another region, and I can see Yokai Watch becoming this. In other words, some copies will sell and it may do decent, but I doubt the game will become an insane phenomenon like it has in Japan.
Seriously, the thing that did it for me was the Nintendo Direct. IIRC, they showed the trailer for the anime before introducing the game.
Sadly, this being said, it kind of had me a bit worried. I get that they want to make the game a success, but having an anime and then having the game come after? Anime to Game and vice versa is quite strange; there have been successful ones (most of the Dragon Ball Z games from anime, the Persona 3 movies, most of the Naruto games by CyberConnect2) but there have been some pretty bad ones as well (Persona 4's animation, Attack on Titan outside of the Fenglee game, Danganronpa's animation, and, technically, Sonic Boom).
LBX is one of those games that is going to be marked as a licensed game even though it really isn't. Just a matter of poor placement in marketing that felt too aggressive.