I'm still thinking that Crash Bandicoot has a pretty great shot at getting in as long as there are no specific Activision Blizzard issues preventing him from joining. There's just a lot of circumstances that would seemingly be in his favor as an option and Minecraft shows me that Nintendo is still willing to go for some of the larger icons when presented with the opportunity to bring some of them to Smash. This is going to be a bit of a longer essay than I've done on here in a while, so fair warning.
Crash obviously doesn't need any introduction at this point, but I think it's important to remind people that Crash as an IP has sold over 50 million units since its inception in 1996 and Crash was known as a titan of gaming alongside Mario in an era when Nintendo saw themselves lose a massive amount of market share to a brand new competitor after a hard fought generation against Sega. His legacy has always been a fairly set reality and it just takes one look at the N'Sane Trilogy and Team Racing Nitro-Fueled to realize just how much people once adored and are still willing to play Crash. Something I think people don't always consider as much is that Crash was one of the very rare Western developed video games to make an actual impact and find success in Japan, to the point where it was largely considered an anomaly of sorts which was investigated by a Stanford University student in a
2004 paper on the unique success Crash Bandicoot in Japan.
Speaking of, I think the overall timing and circumstances of Crash coming back to the limelight in 2017 with the N'Sane trilogy positions him as an excellent candidate to be in Nintendo's mind as they have negotiated DLC in the past couple years for Smash Ultimate. Anecdotally, I remember the hype behind Crash finally coming back and people were thrilled to see that Activision was finally going to do right by the Bandicoot after over a decade of wasting the potential coming out of the PS1 era. But beyond my anecdotal experience, in February 2019,
Activision Blizzard revealed that the remake had sold 10 million copies across Xbox, PS4, and Switch, which demonstrated that Crash was once again a profitable IP that people were willing to replay and experience once again. I similarly experienced a ton of excitement in March 2018 when the N'Sane Trilogy was announced for Switch and saw people excited to play Crash on Switch. And once again, sales figures show a similar reality, the N' Sane Trilogy was
second best selling third party Switch game in the US as of May 2019 according to NPD stats, only behind the quasi first party Mario + Rabbids (Keep in min that the NPD does not include all publishers, but it has long been a reliable snapshot of the games industry). Not only was the N'Sane Trilogy a huge success in the US, but the N'Sane Trilogy topped the UK sales charts for
8 consecutive weeks after the Switch version released in June 2018. Crash's big success was not limited to the N'Sane Trilogy though, as CTR: Nitro Fueled saw similarly impressive numbers with it
best launch month in the history of the franchise according to the NPD in the US and
entered the charts well after release in the UK. While we don't have an exact figure of the sales of Nitro Fueled, a group of Redditors estimated the sales figures of the title at around
6 million copies sold.
Now, I bring up all of this sales data not because I think that sales data is the end all, be all of Smash, but to demonstrate that the previously dormant and thought dead Crash Bandicoot IP has quickly reasserted itself as a successful and relevant IP in the industry, providing Activision Blizzard with some excellent sales figures along the way and has particularly seemed to perform well on Nintendo consoles. Now, unfortunately, the Japanese title did not perform particularly well of the N'Sane Trilogy or Nitro Fueled, but I don't think that's enough to be a nail in the coffin. I think there's a very good chance Nintendo would have not only noticed the resurgence of Crash, but also noticed how particularly well the franchise did on Switch, beating out many other contemporary third party titles. As a franchise with a legacy and a character that has also pretty much immediately gained popularity as a Smash request (he more or less became a main stay of Ultimate speculation
immediately since the Switch version of the N'Sane Trilogy was revealed in the same Direct that announced Ultimate in March 2018). The inclusion of Minecraft shows that Nintendo has also been paying attention to successful entities on their consoles and they've always been particularly conscious of these crossover events and how they relate to Smash. Crash would have taken off in 2018 as a Smash option, and that success would have largely been sustained into 2019 when characters were being chosen.
The only thing that leaves is the Activision Blizzard question, and I don't really see any reason why Activision Blizzard would be a hostile or unwilling partner to Nintendo over Crash. First off, Crash is an IP that Activision Blizzard has been investing a lot into these past few years to try to really win people back and convince them to give him another shot after a long absence and decade of misuse. Both Crash N'Sane Trilogy and CTR: Nitro Fueled launched at a reduced $39.99 in the US despite being full remakes from the ground up with additional content, and CTR even got almost a full year of post launch support from the company adding new content at no cost (though micro-transactions were included). For a company typically known to be as greedy and selfish as Activision Blizzard, that's a surprisingly easy to swallow price for these titles. And now they've even brought back Crash for Crash 4 in a move to clearly re-establish the series as a franchise. It really does seem like Activision Blizzard intends to build Crash back up and I wouldn't be surprised if they were very willing to let Crash into Smash as part of that plan.
Especially since Activision Blizzard and Nintendo seem to have been in a really solid relationship the past few years. Even in the Wii U era, they surprisingly put two COD games on the system and even were allowed to use Donkey Kong and Bowser with
unique Amiibo for Skylanders in the Wii U version of Skylander Superchargers. Then in the Switch era, they've continued to be a pretty solid partner. Most of the Activision Blizzard titles released in the past few years aren't exactly easy to bring to Switch if feasible at all with the likes of COD, Sekiro, and Destiny 2 not making sense to bring over. But they've brought the Crash games, Spyro Reignited, and then also have worked very closely with Nintendo on the Switch version of Diablo III (
remember this announcement video with Reggie?) and getting the opening slot of the September 2019 Direct with Overwatch and Overwatch 2 getting announced for Switch immediately afterwards as well. Crash 4
seems to be coming down the line as well, so it seems their support for Switch will continue.
Crash is clearly a character I support, otherwise I wouldn't make this huge write-up, but I also think there's a lot of compelling stuff that least makes Crash a very compelling candidate for Smash at this time. He may not be the craziest character from a mechanic standpoint, but that's proven to rarely be a huge issue for Sakurai and it's not like he doesn't have plenty of potential for Smash either. Now just felt like a nice time to write up my overall thoughts on Crash as a candidate for Smash Ultimate's DLC.