I don't hate Pokemon but it's hard not to be unenthused about a series that rejects picking its popular, longstanding fan-favourite characters in favour of a character it's going to shove in your face to varying degrees of success for around two or three years before it chucks them on the pile and carries on to the next one.
If Pokemon functioned like a normal series no one would be on about Cinderace, Urshifu and the other one. They'd be talking about Gardevoir and Gengar and Scizor and Blaziken and whatnot, and I'd rather see those kind of additions. Ironically being generally popular Pokemon has landed them a more perennial even if less intense place in promotion than the fleeting current flavours. You could pick the consistent b-lister or the character having their fifteen minutes of fame on the a-list.
Greninja was lucky to have clicked with people after having been selected, but I'd rather they go for the sure thing than gamble on a hit. Because sometimes you'll miss. I mean Incineroar would be out of sight and out of mind by now if he wasn't included.
And it's all ironic because if there's any series that doesn't need promotion, it's Pokemon.