Anyways, on the topic of "poster boys" Jin and Kazuya have been used as such quite a bit too. I still feel like Heihachi would remain as Sakurai's primary choice, but I would urge people to still keep an open mind on it. As an example, here's some of Tekken's main covers. My point is, just that from a marketing standpoint, they are on relatively even terms, compared to Street Fighter almost always using Ryu before most characters, or MK with Sub-Zero and Scorpion. While the Mishima's have each had top billing in one way or another at some point in the series' long history. And well, Terry was chosen over Kyo, but Terry's stated as a Fatal Fury character and not a King of Fighter's character.