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Level-5's omission from Smash so far is actually rather odd, given Level-5's large support of Nintendo since the DS era with their
Professor Layton, Yo-kai Watch, and
Inazuma Eleven series', with them even bringing their other major IP,
Nino no Kuni to the Switch in 2019 (there was also a Japan-exclusive DS release in 2013). Similar to Square Enix and Dragon Quest, Nintendo's even picked up publishing of their games worldwide, doing so with both the
Professor Layton and
Yokai Watch series. Pretty much all of their series are notable in some way, with Yo-kai Watch
dominating Japan from 2013-2016. It was considered a "
Pokémon Killer," outpacing the series in merchandising and anime, and netting Namco Bandai a
lot of yen (think tens of millions) off of toy sales. Level-5's IPs have spawned 3 different anime franchises, with each getting at least one full-feature anime movie (Layton has 1, Inazuma Eleven has 4, and Yo-kai Watch has 5; Nino-no-kuni does not have a series, but has spawned two anime movies). You could say that Level-5's series are more media franchises, spanning multiple mediums, than game series contained within one media. Considering the popularity of their IPs and the relationship they have with Nintendo, a Level-5 character makes a lot of sense from a business standpoint.
So then, the question is:
Why Professor Layton? If this were Sm4sh DLC or Ultimate base speculation I'd tell you he didn't have a chance compared to Jibanyan, but Yo-kai Watch is kinda dead now, and the Layton series is still very much living, with a deluxe edition of the most recent game
just releasing last November. Furthermore, Layton's legacy with Nintendo makes him a stronger contender in my opinion. Professor Layton games were a defining hallmark of the DS generation, garnering strong, positive reception for their challenging puzzles and managing to sell 11.47 million units worldwide by 2011. In 2013 this number has turned into
15 million, and by 17 million by 2018. At the very least, this shows Layton's status as one of the DS' stronger series. This is further corroborated by the fact that Layton
still stands among Nintendo's first-party franchises on Nintendo UK's
Nintendo Characters Hub page (alongside fellow Level-5 series Inazuma Eleven and Phoenix Wright). Speaking of the United Kingdom and Europe, Layton is incredibly popular there. Iwata (RIP) admits in an interview that
Curious Village did so well that it "surprised" Nintendo with its European success, and a
2009 interview with Level-5 CEO Akihiro Hino states something similar (we'll return to this interview). Considering that
Europe is largely who got us Bayonetta from the Ballot, they're clearly not a demographic to be underestimated.
Sidenote, but man do we really underestimate Europe. It's always the US and Japan in speculation, but rarely ever Europe. We gotta talk about them and what they want more since it's clearly a large demographic for both Nintendo and Smash Bros.
In regards to the potential for Layton in Smash Bros. specifically, it's something Hino has been approached about multiple times actually.
In a 2008 panel that both Hino and Sakurai attended, a moderator talked about how they wanted Layton in Smash, to which both laughed. At the very least, Layton has been on Sakurai's radar for years now. Returning to that 2009 interview, he said this when asked about Layton in Smash:
When asked about it again in
a 2017 interview, he said this:
Hino knows about Smash, and I believe he, like every other game developer, recognizes
the advertising effect of the series. Given the opportunity, I believe he'd want to push Layton since he's said it's his favorite Level-5 property in
a 2016 Forbes interview (at the height of Yo-kai Watch's popularity):
Layton makes more sense than Jibanyan for this reason alongside the solid amount of support he seemed to have in the Ballot era, with
semi-prominent Youtubers RabbidLuigi and AceStarThe3rd voicing support for him among others.
Not necessarily related, but Layton has a significant female audience too, with a 2012 poll of 6,729 players revealing
that 51% of players were female. Layton could have a very specific appeal to European, female, and casual demographics that could allow him to get in over other picks.
All of this is great and all, but my question after looking at all this is
Why isn't Layton (or Jibanyan for that matter) in Smash already?
You would think given the strength of Level-5's IPs alongside their size as a company and positive relationship with Nintendo that a Level-5 character would already be in Smash by now, especially when requests for Layton specifically date back to 2008. I can only come up with two explanations that hold up to Occam's Razor:
- For some reason Level-5 has previously rejected attempts to include their characters in Smash, or
- Their series haven't been previously considered due to being overshadowed by existing franchises
I'm going to assume the latter, as Level-5 doesn't seem to be too difficult to work with, and given that Sakurai and Hino have appeared at panels together, the two must hold a good working relationship at the very least.
As we continue adding third party franchises, I'd say that relatively smaller series like Layton have a better chance of inclusion. So hold out hope everyone, the solution to the puzzle of Layton in Smash might just appear.
Back to work I go!