They wanted 5, and it's pretty obvious to why. Spiderman is their biggest movie license so of course, they will demand a lot for it...
Also... of course, they refuse to let them pay 25% of the movies because then they would get more control over the movie license. With them paying the entire thing makes them having basically 100% control. Could you argue that they deserve a bit more than the former deal (aka 5 percent of the first dollar bill).. sure.. but 25% with them paying also? Sony would be stupid to accept that offer. So, of course, they went silent about it. And I say this as someone that would have liked Spidey to stay in the MCU.
Ps... that original report came from Deadline, so that report is far from fabricated. Their response is damage control sure, but the report aren¨t bs.
The original Deadline report had an addendum saying "our sources claim that the Feige stuff is complete bull, so it's probably spin from Sony."
Even if they didn't, it's OBVIOUSLY spin. The logic makes no sense. Why would Kevin Feige, the man who previously called Spider-Man "Marvel's crown jewel" and "the greatest superhero ever", who WORKED ON THE RAIMI FILMS before the MCU was even a thing, ever give up on Spidey, just because he suddenly had a few more movies to make? At face value it didn't make sense, and everyone on the inside has confirmed how untrue it was.
As for Disney wanting 100% creative control... it shouldn't be an issue for Sony. The issue is just that Sony wouldn't be getting literally ALL of the money. They had ZERO problem allowing Marvel to do all the creative lifting with the franchise since 2016, so why should they suddenly care now?
Spiderman 1, Spiderman 2 and Amazing Spiderman begs to differ. And who did the first Spiderman movie that won an Oscar? Sure, it was an animated movie, but it still was a movie made by Sony. Heck, no live-action Spiderman under their wing have grossed under 700 million. The only reason why Sony did the deal in the first place was that Sony struggled financially at the time. If they weren¨t struggling financially at that time, we most likely would not be given Tom Hollands inclusion in the MCU
Like I said earlier, the reason why that deal happened in the first place was because of their situation then. Nintendo isn¨t in the same position that Sony is were Sora would be their lifesaver.
The first two Spider-Man movies came out the way they did because Sony didn't meddle with Raimi's vision. Spider-Man 3 is what happened when Sony saw how big the market potential was, and they ****ing tanked the thing. Demanded Raimi include Venom in the movie TWO WEEKS BEFORE SHOOTING, despite Raimi having no interest in Venom as a concept or character. TASM was a movie that underperformed financially, aged poorly in public opinion, and wore down on its creators emotionally. Andrew Garfield has talked in interviews about how working on those movies CRUSHED HIS PASSION for Spider-Man, and how he was the ONLY one working on the films who thought a Spider-Man movie should be special and treated differently than your standard dumb action movie.
The year TASM 2 came out, it made less than GUARDIANS OF THE GALAXY, a movie about LITERAL WHOS that included a RACCOON and a TALKING TREE. That utter failure was what caused Sony executives (not Sony PICTURES execs, but Sony execs even higher up the chain) to call the now famous Spidey Summit of 2015 and strike the Marvel deal. If you read through the Sony email leaks from around that time, you remember not just how completely clueless (and openly so) the Sony team was concerning Spider-Man, but how well they knew that Kevin Feige and Marvel had the Midas touch.
Disney and Marvel took a film property that was completely toxified, earning faaaar below its inherent potential, and creatively bankrupt, and revitalized it into a crowd-pleasing, billion-dollar property in less than THREE YEARS.
It's important to remember WHY Sony was in such financial dire straits at the time. They haven't had ANY noteworthy hits (aside from Jumanji) outside of Spidey properties in a loong time, and the majority of their biggest, most embarassing and costly failures were a result of executive meddling. Ghostbusters 2016, Men In Black: International, The Emoji Movie, the list goes on. Tom Rothman, current head of Sony Pictures, was notorious during his tenure at Fox for ruthlessly meddling with anything he thought had moneymaking potential, and a vehement distaste for/misunderstanding of sci fi and high-concept films. This was the guy who insisted Galactus in the 2007 FF movie be a space cloud, the guy who insisted Deadpool have his mouth sewn shut in Origins, and the guy who tried to bury the first Deadpool movie in development hell before the "footage leak". ITSV happened the way it did at Sony because they didn't expect it to make much money, and they knew MCU Spidey was their real cash cow. Now that ITSV was a major critical success, and the sequel will surely make money, that movie will undoubtedly be scrutinized and heavily micromanaged by Rothman and the other Sony Pictures heads.
I can't attest to Disney's behavior concerning Sora in mobile games (didn't know that was a thing), but if that's the only evidence for how difficult they are to negotiate with regarding use of IP, that's not too bad.