TheCJBrine
Smash Legend
I believe this guy on GameFaqs brings up some good points against this theory: https://gamefaqs.gamespot.com/boards/234547-super-smash-bros-ultimate/77004278
I'll sum up my view, basing it off of that thread:
Nintendo's promotional team would be the ones making the mockup, Nintendo probably telling them "use the characters on the website" rather than "save room for newcomers, keep one spot after Ryu in mind." The blanks left on the box would be an artistic choice for attempted symmetry, as their other choices made it hard to show the characters without blanks left open. This would be done to give the box's design a nice impression, rather than lazily leave all the blanks on one side. It also explains why Isabelle is missing, despite them being revealed around the same time.
Of course, nothing is conclusive, so it could go either way.
I'll sum up my view, basing it off of that thread:
Nintendo's promotional team would be the ones making the mockup, Nintendo probably telling them "use the characters on the website" rather than "save room for newcomers, keep one spot after Ryu in mind." The blanks left on the box would be an artistic choice for attempted symmetry, as their other choices made it hard to show the characters without blanks left open. This would be done to give the box's design a nice impression, rather than lazily leave all the blanks on one side. It also explains why Isabelle is missing, despite them being revealed around the same time.
Of course, nothing is conclusive, so it could go either way.
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