Because the time in which it takes to decide upon an avatar versus the time it takes to pick a screen name is so disproportionately balanced that said people are put under pressure when the time arrives to pick a name before their computer decides to turn into a squirrel, hibernate for the winter, wake up, shed some fur, transform back into something electronic, evolve along the Bill Gates Windows Evolution chain back into something that somewhat resembles what it formerly was, except now it can automatically update your spyware subscriptions, and then explodes from the frustration of having such a significant waste of time/resources on something so unimportant, which begs the question, whats in a name?
How is an ankle not unlike a consequence?