Why does Nintendo need any help selling Smash Bros when the numbers for Brawl and 3DS/Wii U are well above Melee's sales numbers?
Let's take a look at this, shall we?
Melee's recorded sales on the Gamecube stand at 7 million copies
Brawl's recorded sales numbers on the Wii stand at 13.25 million copies
Smash Bros for Nintendo 3DS's sales numbers stand at 9 million copies sold
Smash Bros for Wii U's sales numbers stand at 5 million copies sold. The combined numbers for Smash 3DS and Wii U total about 14 million sold.
So, in terms of sales numbers each Smash Bros game(barring the Wii U version) have seen an increase in the total number of copies sold since Melee. Even in the case of the WIi U version, its lower sales can be explained by the fact that the Wii U sold poorly compared to the Gamecube, and the 3DS version likely cannibalized its sales. Smash fans who would normally opt for a Nintendo console to play the latest Smash likely picked the cheaper 3DS version to play Smash 4. That, combined with the 3DS's larger and stronger library likely kept Smash Wii U from reaching its full potential in terms of sales numbers.
But what is the lesson here? That despite Melee's status as the "holy grail" of the series in terms of gameplay, the sales numbers for Smash games following it has in fact increased. Plus, Melee is a nearly 20-year old game. You have an entire generation of gamers who played Brawl or Smash 4 as their first Smash game. To them, those games are just as important to them as Melee is to older fans.
I can already tell the counterargument will be that sales numbers alone don't define the success of a game. Smash for Wii U might have sold more copies, but Melee's presence in tournaments ensures it will get noticed by Nintendo, who have embraced esports in recent years.
That is a fine argument, but it is flawed in many ways. Street Fighter V has been the top game at Evo 2016 and Evo 2017 in terms of entrants and even had the most viewers of any game at Evo in 2017 when the top eight attracted 4.57 million viewers. But despite all this success in esports, Street Fighter V has struggled at retail, with the game barely making it to two million copies sold two years after it was released.
So, while esports are no doubt a large and fairly lucrative market, its still much smaller than the casual market which likely has a good number of players who have never played Melee.
But here's some more food for thought. People often claim that Melee draws in more players at tournaments and is more popular then Smash 4 in that regard.
So, here is the top three games in terms of entrants at Evo 2015 through Evo 2017. Evo 2015 is the first Evo for Smash Bros for Wii U.
First up, here's Evo 2015's top 3 games in terms of entrants.
Ultra Street Fighter IV: 2257
Super Smash Bros for Wii U: 1926
Super Smash Bros Melee: 1869
Here are the numbers for Evo 2016.
Street Fighter V: 5065
Super Smash Bros for Wii U: 2637
Super Smash Bros Melee: 2350
Now, here's the numbers for Evo 2017
Street Fighter V: 2622
Super Smash Bros for Wii U: 1515
Super Smash Bros Melee: 1435
So, what do these numbers tell us? Well, that Street Fighter is without a doubt the king of Evo, but that is irrelevant to this discussion.
For three years in a row, Smash Wii U has attracted more players then Melee has. Now, to be fair to Melee, its numbers are very impressive for an almost 20-year old game that was on a system that was mildly popular at best. It's impressive, no, it's unbelievable that Melee has been able to retain such numbers after so long.
But this also shatters the illusion that Melee draws more players then Smash 4. If anything, Smash 4 should be what Nintendo bases the next Smash Brothers on given it not only has sold more copies when you combine the 3DS and Wii U versions, but Smash Wii U has been only behind Street Fighter three years in a row.
They already have a bigger esports draw then Melee if Evo is anything to go by.